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Why Did Google Advise That You Should Emphasize Quality Over Quantity In Your Backlink Strategy?

Updated on: 21 July,2021 04:04 PM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

A backlink is just a hyperlink that connects one website to another. When backlinks occur (especially quality backlinks), it is like gaining "trust" for your website.

Why Did Google Advise That You Should Emphasize Quality Over Quantity In Your Backlink Strategy?

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Backlinks are created when one website links to another. Backlinks are regarded as "votes" for a certain website by Google and other major search engines. Organic search engine results tend to favor pages having a large number of high-quality backlinks. 


A backlink is just a hyperlink that connects one website to another. When backlinks occur (especially quality backlinks), it is like gaining "trust" for your website.


Types of backlinks


The process of manually establishing or obtaining links to a certain site, webpage, or piece of content is known as link building. This may be accomplished by adding links from another website or page, requesting links from other website owners, and so on.

Link earning is similar to link building in that links are organically given to websites with little to no outreach. The phrase "link earning" typically refers to the practice of creating content that readily gets links, often known as natural links.

 

Why do you need a backlink strategy?

Over the years we have seen that Google uses backlinks as a signal to assess how trustworthy and important your site is for the keyword or topic for which you rank and have created a backlink. 

Furthermore, when a large number of websites link to the same webpage, search engines can conclude that the content is worth connecting to and, as a result, is worth ranking higher on Google's search results page.

For many years, the number of backlinks to a page was used to determine its popularity. However, according to Google, the quality of backlinks is now more important. Obtaining a link from a website that has high authority will not only improve the amount of visibility that the article or website linked obtains, but it will also provide the linked site with a strong boost in authority.

 

No-follow vs Follow backlinks:

Off-page SEO is impossible without backlinks. It's critical to understand the different sorts of links and the elements that impact the value of a link to your website before you start generating or acquiring backlinks.

Backlinks are classified into two categories, one of which is more useful than the other.

No follow tag instructs search engines to disregard a link. They don't transfer any value from one website to the next. As a result, they are usually ineffective in terms of increasing your search rank or exposure.

Do follow links are the kind of backlinks that everyone loves and this is the type of backlink we are aiming for. Just keep in mind that those coming from reputable and relevant websites are more valuable; quality wins quantity. 

 

Why you need to have a backlink strategy:

A good backlink strategy can help your brand to rank for keywords that have high volume and high competition too. How you may ask? 

We at reckon soft have derived and formulated the perfect strategy to help gain Backlinks from high Domain Authority websites.

According to the update announced by Google in 2021. High domain authority will help your website get a good position on the google search engines results page. This is why the future of SEO is now all about Parasite SEO. Our experts at Reckon Soft have recognized this shift in SEO and have started building a strategy that works for your brand.

 

What is Parasite SEO?

Parasite SEO, as the term implies, is relying on a host platform to provide you with the authority required to rank well in search engines. And Reckon Soft's SEO Experts have discovered that Google has a tendency of quickly ranking the pages on these sites.

 

Why Parasite SEO:

  • Google places a lot of faith in these platforms, so even if you don't have any links, your article could still rank.
  • It allows you to create rankings and links in a short period of time.
  • A prominent site's brand identity can assist you in achieving high click-through rates in the SERPs.

 

What is the importance of backlinks:

Promotion

Backlinks are a method of marketing your website or items by building links on trustworthy websites and sharing them on social media. You'll have a hard time ranking higher on search engines if the sites you're attempting to rank have poor/basic content. As a result, make sure you choose quality over quantity.

 

Traffic from Referrals

Although search engines drive the majority of traffic, referrals also play a role. People click on links inside content and are brought to the linked information, which is called referral traffic. Referral traffic is particularly relevant and has a low bounce rate.

 

Organic Positioning

Organic search results are those that contain terms that are related to the original search query. Pay-per-click advertising, on the other hand, is non-organic results. Search engine rankings are aided by backlinking. Your content will rank better in search engines if it receives links from other websites.

Do you require assistance with your link-building efforts? We're the best in the field, and we've helped a lot of businesses get the attention they deserve by assisting them in developing a successful backlink strategy using this new Parasite SEO technique

With the help of parasite SEO, we at Reckonsoft.org have helped rank numerous pages in the top positions, and we've purchased slots in several high-ranking websites with high Domain authority, such as Metro Times, Riverfront Times, La Weekly, Observer.com, and many others.

We know how to find the most relevant websites for your keywords. When it comes to Parasite SEO, you can't just pick any site; there are several checkpoints that must be adhered to in order to achieve the greatest results. If you publish on any website at random without knowing the strategy, you risk damaging your brand and website. So, if you're searching for a quick win, this is the best strategy you should use.

 

Building links might be difficult, but don't give up! You can always come to us for assistance, and we will do everything we can to assist your company. Send us an email at contact@reckonsoft.org and a member from our team will get back to you soon.

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