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With the nationwide lockdown announced since the last year in March 2020, the OTT space has been witnessing stupendous growth. With the 2nd phase of the Covid-Lockdown hitting hard, the appetite for content on the Digital medium, particularly in the OTT platforms has grown manifolds. To satiate their desire for entertainment, Indian audiences have found a convenient replacement watching movies on mobiles, laptops and other devices," feels Sudip Mukherjee, the Co-founder & CEO of BIIGGBANG Amusement.
Sudip Mukherjee and his team Shrikaant Agrawaal, Rinku
Sukumar Biswas, Nivedita Basu and Shuvendu Basu speak about the launch details of BiiggBang the OTT platform, their USP along with their plans for the future.
When is the launch of BIIGGBANG app expected?
We currently are set to launch a beta version of BiiggBang with approximately 100 hours of content. Very soon thereafter, you will see an addition of another 300+ hours of content to our trajectory that would include originals and acquired films. We are launching the BiiggBang app next week on the 30th of June by opening up our content library for countrywide audiences.
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What is the ideology and primary objectives behind the launch of the BiiggBang app?
We are aiming to create the largest library of unique stories across genres that entertain viewers at their ease and convenience, simultaneously being accessed by the global audience anywhere and anytime. Our objective is to bring about a revolution in the Global OTT space by offering short and pacy content as we offer quality content through innovative implementation and adaptation of latest technology.
There are already several established OTT platforms, most of them backed by global corporates, so what do you think will make BiiggBang stand out from other OTT platforms?
BiiggBang is the first-of-its-kind OTT platform dedicated to screening content from famed film festivals and award winning directors all under one roof. We also have an innovative product offering and a unique subscription model that offers quality content integrated with affordability.
The strictly enforced lockdown during this second wave of the pandemic has seen a huge surge in content consumption on streaming platforms. What are your thoughts on the same?
This over stretched lockdown phase has seen a change in the taste and habits of consumers who have developed a voracious appetite for OTT entertainment. To satiate the increasing hunger for compelling stories, BiiggBang is here with an exciting fusion of the most in demand trends in the world of modern entertainment – Short form content and seamless online entertainment.
After witnessing a boom in regional content during the past year, what are your plans regarding BiiggBang app’s niche slotting?
BiiggBang app is being positioned as India’s first Regional OTT platform as our content is being launched in four regional languages including Hindi, Bangla, Bhojpuri and Odia. Additionally, next month onward, viewers can also watch dubbed releases of our films in other regional languages. Subsequently in the near future, global audiences will get to watch our vast content with a choice of 10 Indian and 8 International languages.
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