In Series A Funding Inkxpert raises USD 4.2 million at a valuation of USD 7 million from Silicon Valley VCs

The writer is responsible for understanding the target audience of the company. With the packages,customised original content specifically catered to the goals of the client are produced and delivered.

Inkxpert, a marketing communications company, promotes value in businesses with high quality content creation that covers a wide range of domains. These domains cover everything from technology to fashion and lifestyle. Inkxpert has come up with an OTT platform-like subscription model wherein the customers can choose the plans as per their convenience and pause whenever they wish to. This is a unique introduction in the writing industry that doesn’t work on a“per word” basis. It ensures original and compelling content at very reasonable subscriptions plans: namely Nano, Micro, Mini and Maxo, for a 360-degree content marketing service. The company achieves this by assigning a writer to each client. The writer is responsible for understanding the target audience of the company. With the packages,customised original content specifically catered to the goals of the client are produced and delivered.

Other software companies are trying to utilise remote work opportunities due to the pandemic and so has Inkxpert.This new venture has actually proved to be a veiled boon for the company. Inkxpert had acquired an investment of USD 4.2 million from Silicon Valley venture capital firms such as KSA Partners and Hudson Investments during round 1 of ‘Series A’ seed funding. The entire span of the pandemic has actually led to a rapid rise of the company. The massive boom led to an increased valuation of USD 7 million with a CAGR of 400per cent in the financial year 2020-21. The transfer of the entire business model to online mode has led to a reduction in the time taken by client meetings and on-boarding, making the collaborations much more efficient than face to face interactions. The customers are free to pause and resume the service at free will.

Finding a perfect technical writer who caters to all the requirements of a software business is a cumbersome task. Inkxpert provides hassle free solution to this problem. It has a team of 400+ technical writers as well as marketing specialists. They are spread all over the world. The wide spectrum of employees ensures the production and creation of quality pieces within a short duration of time. Each writer communicates and coordinates with their assigned clients for better understanding of their operations. The research/writing team looks into daily marketing collaterals, creates website content, manages social media profiles, optimises Google SEO and helps with case studies and whitepapers.The offices are spread across countries like India, New York, Berlin and London.

The significance of content marketing has grown immensely in recent times. It helps to build trust with the clients and persuasively displays products. It helps in improving search ranking which contributes immensely to discoverability. The future of the company seems bright adhering to the online mode of business that it is following. The investors and founders are constantly looking for new ideas to expand and experiment with the ever-changing array of technology and opportunities. This might open doors for newer and better-quality services which are accessible by anyone around the globe. Inkxpert is looking to expand to other job profiles that have freelancing as a feasible option. It also contributes in fulfilling the primary goal of any profit maximising organisationwhich is, minimizing marketing costs and reaping maximum benefits from available resources without going into in-house hiring. This trims away the cost bearing related to annual salary of an employee stationed full-time for this service at the company. This has a huge impact on revenue maximisation and thereby maximises profits for the company.

There are a lot of competitors in this field and Inkxpert aims to turn this competition into positive motivation by working towards a higher quality service. It is constantly pursuing a path towards setting and achieving higher benchmarks. With this said, it needs to be noted that Inkxpert has already achieved a leading position in the writing industry. However, improvement is not the only thing that one has to keep in mind when it comes to such exclusive ventures. The bar needs to be constantly kept on a rising level for creating greater impact.

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