COVID-19 was a big hit on these professionals because they never marketed themselves. Word to mouth and Walk-ins was the only way they got clients
Ambesh Tiwari
Self-employed intellectuals like Doctors, Lawyers. Chartered Accountants, even artists for that matter; they form an elite sect of taxpayers in the country. They are so busy with their core to ever think of marketing themselves! And those who think might lack the expertise.
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COVID-19 was a big hit on these professionals because they never marketed themselves. Word to mouth and Walk-ins was the only way they got clients.
The major block comes when despite having the talent required for the job, Professionals & solopreneurs are not noticed due to lack of a proper marketing strategy. This is where they need a Marketing consultant.
Ambesh Tiwari is an entrepreneurial marketer beholding 8 years of experience and a high quantum of Energy. An engineer and a Marketing Post Grad, Ambesh specializes in creating effective go-to-market strategies and building solutions that help professionals to build systems to get regular clients.
In an interview with Ambesh, He explains that marketing chose him, rather than he chose marketing. He started his career in June 2013 as support engineer and by looking at his performance, internally transferred into marketing within 9 months of spam. After that he never turned back.
He started enjoying marketing and studied Post Grad in international marketing from symbiosis university, Pune. His curiosity to know more never ends, he started researching marketing aspects though the internet.
His engineering mindset helped him alot to understand about tools and technicalities whereas his marketing experiences helped him to understand market and psychologies of audience. He tried & tasted all the methods of marketing on his friends & relatives business for free of cost. Sometimes he put money from his salary to get better results.
Ambesh never wanted to play small, He wanted to create a result oriented brand in the digital industry. He incorporated a private limited company on 5th Sept 2017. It was the time where company registration used to be a costly affair. Friends & family suggested to start with proprietorship but he aims for big. Thus BDA Technologies Private limited came into existence in 2017, where BDA means Building Digital Arena.
BDA Technologies was never another digital marketing company, rather its a digital solution provider. Be it a business in its infancy or stuck with bad ROIs or be it a SME launching its new brand; Ambesh provides 360-degree solutions customised as per the requirements. Ambesh with his team restructures the problem to solve it in an innovative way. Mediocre stuff is not Ambesh’s genre. BDA Technologies was recognised by StartUp India, a Government of India initiative, in the Web Design segment.
The digital aspects like dynamic websites and social media management became the revenue generator of BDA Technologies due to its affluence and seamless integration with various marketing products and services. Products like BDAdesk, Opensite, BDA Leads and Eveify are the markers of growth for Ambesh Tiwari. BDA’s new product, MilkMetrics is a solution for dairy start-up owners to reduce the hassles of managing collection, delivery, billing and employees. BDA Technologies aim to create one digital product every year focusing on solving the problem of only one segment at a time.
Ambesh Tiwari fell in love with branding after looking at growth of professionals and entrepreneurs over the period of time. He then spent the better part of two years perfecting his own branding and preparation techniques and frequently served his signature branding recipes to a few chosen clients.
Then in 2020 amidst covid-19, He got inspired to create a new division for his new passion to help professionals focused team, BrandingChef created. As chefs cook delicious food, BrandingChef cooks exquisite brands.
As an entrepreneurial Marketeer, that’s what he prefers to call himself, Ambesh paves through his entrepreneurial skills to deliver the best marketing products and services providing easy solutions to difficult problems.
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