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How Observability Enhances Business Metrics and User Experience in Critical Applications

Updated on: 27 December,2024 05:35 PM IST  |  Mumbai
Buzz | sumit.zarchobe@mid-day.com

Rohith Samudrala’s contributions to the field of observability have underscored its critical role in modern business operations.

How Observability Enhances Business Metrics and User Experience in Critical Applications

Rohith Samudrala

In the current world where competition is high and everyone is shifting to the digital world, there is pressure to ensure the applications being used are efficient. Operational visibility, or the ability to track an application’s internal processes, has emerged as a crucial factor in ensuring noninterference with user experience and, therefore, organizational revenues. Observability enables organizations to monitor and troubleshoot systems in real-time meaning that problems can be solved before affecting users. This helps to improve business-critical KPIs like uptime, user engagement, and conversion rates while making sure the users of the platforms have a smooth and uninterrupted experience.


Rohith Samudrala, an expert in the field of observability, has made a tremendous impact as a thought leader in how organizations can use this practice to achieve business outcomes. Through the years of practice in designing and implementing the observability solutions for enterprises, Samudrala has contributed to increasing system efficiency, improving user experience, and increasing resource utilization. His work is centered around making observability efforts relevant to business objectives of improving customer satisfaction, customer retention, operational effectiveness, and data analytics.

His approach to observability is both innovative and impactful. By integrating advanced monitoring tools such as Real User Monitoring (RUM), telemetry data, and session replay, he has helped organizations uncover and resolve user pain points that previously went unnoticed. His use of synthetic monitoring allows businesses to simulate real-user interactions and proactively identify potential performance issues, ensuring a consistent user experience across platforms. By leveraging AI, machine learning, and automated analytics, he has optimized system performance even during high-demand periods, preventing downtime and enhancing user satisfaction. His work has also extended to global optimization efforts, improving application performance for users in different geographical regions, thereby ensuring that international users experience the same level of service as local ones while reducing latency and improving scalability.

The effectiveness of the work done by him can be seen by evaluating the parameters of business performance. For example, he was able to enhance the conversion rate by 15% through addressing performance issues, improving load times, and decrease the bounce rate by 15%. Moreover, he contributed to the decrease in mobile app latency and crash rates which in turn increased the mobile app retention by 20% as a clear proof of his impact on user engagement and satisfaction. Besides offering practical insights from the observability data to marketing teams, Samudrala also helped in improving the digital marketing strategies and, thus creating a positive impact on customer acquisition, retention, and sustainable growth in digital environments.

In conclusion, Rohith Samudrala’s contributions to the field of observability have underscored its critical role in modern business operations. As organizations increasingly rely on digital platforms to engage with customers, observability ensures that these platforms perform optimally, providing seamless experiences for users. By connecting technical performance to business goals, Samudrala’s work demonstrates how observability can enhance user satisfaction and drive measurable business growth. With the increasing complexity of digital ecosystems, it is clear that observability will continue to be a cornerstone for ensuring the success of critical applications, fostering innovation, maintaining system reliability, and ultimately driving the success of businesses.

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