RESEARCH METHODOLOGY

The objective of this research was to arrive at a list of Top Multi-Speciality Hospitals in Mumbai for 2023.

The research had 4 major modules i.e. Desk Research, Recommendations from medical experts, Patient Experience and Hospital Factual and quality metrics followed by a scientifically developed analysis & ranking process.

Fieldwork was conducted beginning June 2023 to September 2023.

Module 1 | DESK research

Module 1 was a secondary research module. A comprehensive list of Hospitals was generated with the help of the internet, magazines, and other publications. The various sources used for the generation of the hospital list included:

1. List of Hospitals from previous surveys (based on availability)
2. A discussion with specialists to add/ delete any Hospital to ensure we have a comprehensive list.

As it is not possible to get a completely exhaustive list of hospitals and include them in the survey, we had the option of adding any new hospital name in the survey form if any respondent mentioned any hospital name outside our list. Effectively, every Hospital had a chance of getting covered in the survey if their name was mentioned by the respondents.

Module 2| Recommendations from medical experts

In this module, a structured questionnaire was administered to doctors of Oncologist, Nephrologist, Urologist, Cardiologist, Paediatrist, Gynaecologist/obstetricians, Neurologist, Emergency & trauma experts and gastroenterologists/Hepatologist to get ranking for various hospitals on various parameters ranging from Hospital Infrastructure to quality of treatment provided. A total sample survey of more than 200 interviews was conducted in Mumbai, Navi Mumbai, Thane and Panvel. Self-recommendations were not allowed.

Module 3| Patients experience

In this module, a structured questionnaire was administered to patients and their caregiver to get ranking for various hospitals on various parameters ranging from Hospital Infrastructure to quality of treatment provided. A total sample survey of more than 300 interviews was conducted in Mumbai, Navi Mumbai, Thane and Panvel. Self-recommendations were not allowed.

They key heads of the information areas were:

1. General satisfaction with hospital
2. Recommendation of hospital
3. Satisfaction with medical care
4. Satisfaction with service and organization

Module 4 | Hospital Factual and quality metrics

A detailed questionnaire was sent to all hospitals to collect factual information about their hospitals on various parameters which ranged from the infrastructure of the hospital to the quality of treatment provided. A total of 200 hospitals were contacted for factual information.

Analysis & Final ranking of MULTI SPECIALTY HOSPITALS

A robust approach was followed to arrive at the final rankings. Final scores and rankings were arrived at through step-by-step rigorous statistical analysis as given below:

1. Factual Score
   1. The information collected corresponds to similar parameters as in the perceptual survey.
   2. A detailed scoring system has been developed for each parameter.
   3. After assigning scores to each parameter, raw scores were calculated.
   4. The raw scores were weighted by their importance to arrive at weighted scores.
   5. The final entity score was calculated as in the perception survey.
2. Perceptual Score

1. 1. Ratings on various parameters for each hospital
   2. Calculating the importance of various parameters to arrive at weights for each parameter – we use a regression model to arrive at the importance of various parameters.
   3. Calculation of raw scores and weighted scores for each parameter
   4. Calculation of overall score for each hospital using importance weightage

• The final score for a hospital was a weighted average of the respective hospitals’ Perception Score and Factual Score.
• The rating score and their ranks were recalculated to arrive at the final score for multi-specialty hospitals.

Some caveats/assumptions:

1. Government or partly Govt. funded, Not for profit, and Charitable trust funded hospitals were not included in the ranking.
2. Best efforts were made to reach the maximum hospitals; however, any hospital that did not send a complete “Fact-Sheet” within the allotted time was assigned an average Factual score for calculating their overall ranking.
3. Any entity which expressly stated that it did not wish to participate in the survey was excluded from the survey. Also, some hospitals facing/faced major issues like license, insolvency cases etc. have also been excluded from the survey.
4. If the GAP between Hospitals is found very low, both hospitals are awarded the same rank.
5. Hospitals established in 2022 and onwards have been shown in the emerging category.

The results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information about hospitals The quality of hospitals that are not included in the rankings is not disputed.

Shree Krishna Advertising & PR: An Emerging Firm in the Domain of Advertising & PR

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At Shree Krishna Advertising & PR, the mission is crystal clear – to become a leading Advertising Agency for top brands in the market. The company understands the evolving landscape of advertising, and is positioned as the perfect blend of strategy, creativity, and on-target digital marketing. The goal is to continue the legacy of delivering result-oriented services to various sectors that seek out assistance in getting the spotlight in the renowned national media platforms.

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For effective solutions, a deep understanding of your business, culture, services, products, competitors, and market sectors is essential. Without it, even the best advertising plan is like a matchstick waiting for the sun to ignite it.

Tanuja Maheshwari, Founder of Shree Krishna Advertising & PR Driven by Righteousness & Dedication

 In the dynamic world of advertising and public relations, one name stands out as a beacon of commitment and determination - Tanuja Maheshwari, the founder of Shree Krishna Advertising & PR. With more than a decade of experience in this particular field, She has carved a niche for herself and her company through sheer hard work and unwavering commitment to her craft.

Tanuja`s professional journey began at a very tender age of 18, marked by curiosity and drive. It led to founding Shree Krishna Advertising & PR, set to make an indelible industry mark.

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Tanuja`s sincerity towards her work has played a pivotal role in amplifying the voices of diverse sectors by means of newspapers, magazines, print, radio, television, digital and various other media outlets, She and her team have brought attention to the stories and initiatives that matter most. Her unwavering determination acted like a bridge connecting industries with their target audience.

She has worked for various leading sectors such as retail, lifestyle, healthcare that particularly hospitals, medical professionals, and pharmaceutical firms.

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As she reflects on her journey, Tanuja acknowledges that her success is firmly rooted in righteousness and a genuine desire to make a difference. Her company`s name, Shree Krishna Advertising & PR, aptly reflects her devotion to the concept of righteous karma, emphasizing that doing what is right is the path to a fulfilling life.

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Founder’s Thought :
Our unwavering commitment is to elevate your business’s success. Together, we can conquer any advertising challenge, online or offline, but we need your valuable insights..

So, let’s embark on this exciting journey together. Shree Krishna Advertising & PR is committed to being a trusted partner in achieving advertising success. Let’s get started on creating a tailored strategy that will make your brand shine in the market. Your success is our mission!
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AVANCE - Knitting brands and community growth together

Avance is a new age strategic research and consulting firm founded by bunch of Industry experts from diverse academic and Industry background. Avance leverages advance technologies to provide actionable insights to power client’s businesses in real-time.

Avance is actively involved in superior quality results which enables our clients to take data driven informed decisions for their complex business questions.

The company has 360-degree approach which includes qualitative and quantitative parameters in concern to derive all the knowledge which is needed for effective decision-making.

Avance has spread its roots across India and proud serving clients ranging from Boutique Agencies, Startups, Large Agencies, Consulting Firms, Government Agencies, Media Houses, National and International Donors etc etc.

The vision of Avance is focused, to understand and continue understanding the ever-changing Indian market conditions for any product/service.  Avance revels in delivering insights that brings clarity to decision-making process.

Avance enjoys extracting meaningful data to push further up the corporate food chain. Avance’s major focus is to deliver actionable insights that tap into full potential.

Avance success rests on strong pillar of its core values ie : Ethics, Integrity, and Transparency. Avance has an eco-system where clients’ interests are aligned with the best-in-class tailored made solutions.

The team behind the company’s success is a mix of experts, experienced Industry veterans and dynamic young professionals which makes a perfect combination of knowledge, experience, and cutting-edge technology. The team loves accepting challenges and converting them into opportunities through knowledge, innovation, and expertise.

Avance has executed assignments spanning large scale surveys in Healthcare, Agriculture, Livelihood, Education, Water and Sanitation, Rural Development Sector, Financial Inclusion, Air Pollution, Climate Change ,FMCG, IT & ITes, Automobile, Retail, Fashion, Food & Beverages ,Tourism etc etc.

Avance strongly believes in building value and relationships with clients and its associates to create a workplace where everyone is respected and honoured for their contribution.

As an agency, Avance is quick and more agile, and willing to work in partnership, which makes our clients comfortable, and the results are appreciated.

Avance has PAN INDIA Network and covered entire part of country successfully.

USPs:

1. Expertise -100 + Cumulative Industry Experience
2. TAT -Fastest in delivery as the speed matters.
3. Quality First -Zero tolerance quality policy
4. Partnership Approach- Never mind going an extra mile to offer the best.

Services Spectrum

 Avance Insights holds rich experience in implementing rigorous research in the social and commercial sectors. The offerings include Market Research, Social & Development Research, Consulting, Advanced Analytics, Market Intelligence, Data Collection and Communication Development.

Market Research, Social & Development Research, Consulting

1. Brand Studies – Track, Perception, Health Monitor, Brand Equity Index
2. CSAT Trend Analysis, Net promoter surveys
3. Communication Testing- Positioning & Communication, Advertisement Evaluation, Campaign Efficacy- Pre & Post
4. Monitoring and Evaluation- Baseline, Midline & Endline Surveys
5. Product Development and Evaluation, Concept Development and Testing
6. Pricing Research
7. Shopper Insights, U & A, Understanding buying Behaviour, Consumer Profiling Study
8. NPD- Products and Idea Testing
9. Mystery Shopping & Retail Census
10. Psychographic & Segmentation Studies
11. Opinion Polls
12. Ranking Surveys and Many more…

Advanced Analytics

1. Traditional analysis
   1. Factor Analysis
   2. Cluster Analysis
   3. Time Series Analysis
   4. Linear Regression Analysis
   5. Correspondence Analysis
   6. Key Driver Analysis
   7. Conjoint Analysis
   8. Discriminant Analysis
2. Social Media Analysis
3. Big data analysis

Avance is corporate member of MRSI (Market Research Society of India) and all the assignments are strictly conducted under the code of conduct of MRSI.

Avance is always ready to discuss the opportunities of partnership.

We at Avance are always eager to hear back. We welcome questions, queries, or suggestions. Please feel free to write to us and someone will be with you soon.

You may also write to us: manoj@avance-india.in or Call: +91 9313195176.

For more info, please visit to us at www.avance-india.in .

Tenfold is a full-service marketing research agency providing Research and Support Services to companies ranging from boutique research agencies to large consulting firms.

Tenfold is passionate about their work and is known for their expertise, innovations, maintaining professionalism, and zero quality tolerance. The team is highly experienced and instrumental in catering to their clients for their complex requirements. As Tenfold chases aggressive expansion, it will never compromise on our core values in our offering to our clients, which are: Ethics, Integrity, and Transparency.

Tenfold has a compact team of researchers who are well-focused and experienced with exposure to delivering global and national MR projects. The services are very cost-effective with high quality and standards. Tenfold has a very wide network of operations.

Tenfold follows the MRSI code of conduct while conducting all its research projects.

The objective of this research was to arrive at a list of Top Hospitals for various specialties in Mumbai. The specialties included in the research were Oncologist, Nephrologist, Urologist, Cardiologist, Paediatrist, Gynaecologist/obstetrician, Neurologist, Emergency & trauma experts, and gastroenterologist/Hepatologist.

The research had 3 major modules i.e. Desk Research, Factual survey  & Perceptual Rating survey followed by a scientifically developed analysis & ranking process.

Fieldwork was conducted beginning July 2024 to September 2024.

Module 1 | DESK research

Module 1 was a secondary research module. A comprehensive list of Hospitals and Clinics was generated with the help of the Internet, magazines, and other publications. The various sources used for the generation of the hospital list included:

• List of Hospitals/clinics from previous surveys (based on availability)
• A discussion with specialists to add/ delete any Hospital to ensure we have a comprehensive list

As it is not possible to get a completely exhaustive list of hospitals and include them in the survey, we had the option of adding any new hospital name in the survey form if any respondent mentioned any hospital name outside our list. Effectively, every Hospital had a chance of getting covered in the survey if their name was mentioned by the respondents.

Module 2| Factual data collection

A detailed questionnaire was sent to all hospitals to collect factual information about their hospitals on various parameters which ranged from the infrastructure of the hospital to the quality of treatment provided. A total of 245 hospitals were contacted for factual information.

Module 3 | Perceptual Survey

In the perceptual survey module, a structured questionnaire was administered to selected respondents including doctors Oncologists, Nephrologist, Urologist, Cardiologist, Paediatrist, Gynaecologist/obstetricians, Neurologist, Emergency & trauma experts and gastroenterologists/Hepatologist, patients & their caregivers to get ranking for various hospitals and clinics on various parameters ranging from Hospital Infrastructure to quality of treatment provided. A total sample survey of more than 300 interviews was conducted in Mumbai.

Analysis & Final ranking of MULTI SPECIALTY HOSPITALS

A robust approach was followed to arrive at the final rankings. Final scores and rankings were arrived at through step-by-step rigorous statistical analysis as given below:

• Factual Score

• The information collected corresponds to similar parameters as in the perceptual survey
• A detailed scoring system has been developed for each parameter
• After assigning scores to each parameter, raw scores were calculated
• The raw scores were weighted by their importance to arrive at weighted scores
• The final entity score was calculated as in the perception survey

• Perceptual Score

• Ratings on various parameters for each hospital/ clinic
• Calculating the importance of various parameters to arrive at weights for each parameter – we use a regression model to arrive at the importance of various parameters
• Calculation of raw scores and weighted scores for each parameter
• Calculation of overall score for each hospital/ clinic using importance weightage

• The final score for a hospital was a weighted average of the respective hospitals’ Perception Score and Factual Score.
• The rating score and their ranks were recalculated to arrive at the final score for multi-specialty hospitals/ clinic

Some caveats/assumptions:

• Government or partly Govt. funded, Not for profit, and Charitable trust funded hospitals were not included in the ranking, considering them as a different league of hospitals due to their legacy, huge infrastructure, the sheer size of procedures performed at highly subsidized treatment cost, etc. We feel they are not directly comparable with other hospitals, thus have limited this survey to private/ corporate tie-up hospitals.
• Best efforts were made to reach the maximum number of hospitals across specialties; however, any hospital that did not send a complete “Fact-Sheet” within the allotted time was assigned an average Factual score for calculating their overall ranking.
• Any entity which expressly stated that it did not wish to participate in the survey was excluded from the survey. Also, some hospitals facing/faced major issues like license, insolvency cases, etc. have also been excluded from the survey.
• If the GAP between Hospitals is found very low, both hospitals are awarded the same rank in all specialties.
• Hospitals established in 2021 and onwards have been shown in the emerging category. In all other cases, they are a part of the main rankings.
• As a special case, a homeopathic establishment was included as part of the survey.