For Hafele, 2023 marks a huge milestone as it is now one hundred years old.
Hafele India
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We have taken the opportunity of this extraordinary anniversary to pause and reflect intensively on the growth that’s taken us from a small hardware store in the Black Forest to a global company.
In addition to extraordinary people who have guided the company's fortunes with far-sightedness, what stood out prominently for us was our ability to forge strong partnerships that have been fundamental in shaping our progress and achieving the milestones we stand before today. Our passion for meeting customer needs has also been an essential part of our DNA since the foundation of the company by Adolf Hafele. And that is what we want to continue to strengthen in the future.
This concentration on the long heritage of our company has now become a guideline for the future. And as we transition between the first and second century, we aim to pour our collective experiences that have brought us here into a connected mould – our brand purpose, “Maximising the value of space. Together.” through which we aim to co-create a holistic and sustainable environment for our endearing customers where they can enjoy the multiplied benefits of their living and working spaces.
Hafele’s history is a story of consistent movement from furniture to the door into the room. And this year at Acetech, we not just celebrate a century of our legacy but also showcase, though our exhibit, our path which has led us from functionality to atmosphere and connectivity and on to a sustainable view of the customer process – from product planning to after sales support. Embracing a distinctive approach, our booth embodies these dimensions and our comprehensive product range, aligning seamlessly with our customers' aspirations through an immersive walk-through, simulating real-life interior settings, gradually leading from the living room and balcony to the kitchen, laundry area, bathroom, and finally, the bedroom.
Taking the 4 dimensions of our new purpose line, Maximising the value of space. Together., as the base, we present some of our key product highlights this year at the booth.
Functional: This has been the core of our business for a hundred years now. But it's about more than just opening or closing furniture. It's about more convenience for the user, it's about flexibility and multi-functionality, it's about reliability, quality and longevity, it's about making ideas possible and it's about inspiration for our customers.
Atmospheric: When we move around in rooms, we experience the functions and the technology, and emotions are invoked as well. These have to do with well-being and orientation, qualities that we often perceive on an unconscious level. That’s why we have been working with the topic of light to create a unique selling point in the market with the systematic combination of furniture and room lighting – which also improves the quality of the atmosphere in the room, no matter whether the space is designed for living or working.
Intelligent: Homes are becoming intelligent and so are our range of products and services. Thanks to our smart appliances and digital security solutions, the components in the room can be controlled easily and conveniently and can also be connected with other smart systems as needed. We strive to be an innovative player in the digital world of today and tomorrow.
Organised: We not only take care of products and solutions, but also our customers’ processes. No matter whether they have to do with the manufacture of furniture or with the development for project business. We want to provide our customers with tangible added value by helping them achieve goals easier, faster, safer, and more efficiently. For instance, we can do this with customised planning services or specialized installation services for our customers.
Come visit our the Hafele booth this Acetech to experience this purpose translated into action as we showcase living and working environments that exude multi-functionality, enhance orientation, boost convenience and ultimately add value.
Booth Details: Hall 1, B5 & 6, C5, Bombay Convention and Exhibition Centre, Goregaon.
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