shot-button
Maharashtra Elections 2024 Maharashtra Elections 2024
Home > Technology News > Apple becomes largest smartphone brand in China in Oct 2021

Apple becomes largest smartphone brand in China in Oct 2021

Updated on: 27 November,2021 03:20 PM IST  |  Beijing
IANS |

According to market research firm Counterpoint, driven by the iPhone 13 series, Apple's sales grew 46 per cent MoM, the highest among all major OEMs in the country

Apple becomes largest smartphone brand in China in Oct 2021

Photo for representational purpose. Picture Courtesy/iStock

Tech giant Apple has surpassed smartphone brand Vivo to emerge as the largest smartphone vendor in China in October 2021, says a report.


According to market research firm Counterpoint, driven by the iPhone 13 series, Apple's sales grew 46 per cent MoM, the highest among all major OEMs in the country.


"Ever since Huawei's decline, the top position in China has been changing hands. OPPO became number one in January 2021 while Vivo attained the top position in March 2021," Tarun Pathak, Research Director, Counterpoint, said in a statement.


"The market dynamics changed again in October with Apple becoming the new one OEM for the first since December 2015," Pathak added.

"Huawei has been resilient in the premium segment in China, but this seems to be changing now. Apple, with its strong brand equity, is gaining the maximum from the gap left by Huawei in the premium segment," Pathak said.

"Apple could have gained more if it were not for the shortages, especially for the Pro versions. But still, Apple is managing its supply chain better than other OEMs," he added.

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!

Register for FREE
to continue reading !

This is not a paywall.
However, your registration helps us understand your preferences better and enables us to provide insightful and credible journalism for all our readers.

Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK