Limca breaks its own record

Hachette India is presenting a special edition of Limca Book of Records to celebrate its 30 years

Exactly 30 years ago, brand Limca—the lemony carbonated drink created by Ramesh Chauhan—launched Limca Book of Records (LBR), modelled on the Guinness Book of Records. In order to celebrate India’s favourite book of records, which ’80s and ’90s kids grew up reading, Hachette India is presenting a special edition.

This is a combined edition of the last two challenging years and salutes stellar victories and accomplishments in human endeavour, education, defence, government, science and technology, adventure, business, cinema, the natural world, literature, and the arts. It also honours the undefeated spirit of COVID-19 frontline warriors with a spotlight on their selfless service. The book’s special Covid-19 feature captures milestones, compassionate actions and innovative ideas that echo the spirit of resilience and triumph in the face of all odds.

Speaking about the edition, Vijaya Ghose, Editor Emeritus, LBR, said, “This year’s edition of LBR marks a great milestone. Right from its inception, LBR received instant recognition across multiple fields and instilled a ray of hope among people.”

Featuring over 4,000 records, the latest edition has leveraged distinct display pages, reader-friendly infographics and charts for both kids and adults. This writer’s favourite pick from the 2020–22 edition are the Record Rewind capsules, which are essentially earlier records and Super 30 features highlighting milestones and achievements over the past three decades.

WHAT: Limca Book of Records (Special Edition)
WHERE: amazon.in
FOR: Rs 550

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!