No Tiger in Tag ads

Swiss watchmaker Tag Heuer said it was dropping its US advertising campaigns featuring golf champion Tiger Woods

Swiss watchmaker Tag Heuer said it was dropping its US advertising campaigns featuring golf champion Tiger Woods.

Tag Heuer's move came in the footsteps of consulting firm Accenture ending its six-year deal with the golf superstar and razormaker Gillette dropping him from its advertising, after the 33-year-old Woods took an indefinite break from the sport and acknowledged infidelity. "We recognise Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events," Tag Heuer chief executive Jean-Christophe Babin told Swiss newspaper Le Matin. But he emphasised that the break in the use of Woods image in the US alone was "momentary" and that the company would continue to back Woods's charity foundation.

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