Whether Peach Fuzz is justified as the year's colour is subjective and context-driven. “In times of conflict and societal unrest, the relevance of a colour promoting human connection might seem incompatible,” remarks Saniya Kantawala, principal designer and founder of Saniya Kantawala Design.
While Peach Fuzz conveys sentiments of kindness, its influence on the broader global scenario is limited given its ambiguity and overly pacifying tone, at a stage when we need collective strength and power
However, experts have mixed views. Despite not directly addressing the destruction led by the Zionist militia in Gaza and the Russian offence against Ukraine – Peach Fuzz serves as a symbol of the collective yearning for empathy and unity, opines Rachna Agarwal, founder and design ideator of Studio IAAD.
“Promoting human connection through a colour choice like Peach Fuzz remains relevant even during global unrest,” adds Agarwal
According to her, incorporating warm and inviting colours into spaces evokes comfort and a sense of understanding, infusing solace amid chaos and fostering ideas of solidarity. The relevance of such an approach becomes crucial in times marked by instances of genocide, insurgencies and civic turmoil.
The colour provides a psychological respite amidst challenging global circumstances, experts affirm. In tandem, it is imperative to underscore the role of social media in exacerbating our anxieties
“Our world has shrunk with the internet, and we can feel and see the happenings miles away from us in an instant. When our world is going through such tumultuous times, we want our spaces to cocoon us by making us feel safe,” informs Devika Khosla, the creative director at The Works Interiors, Mumbai
“Though not directly within its purview, taking a stand for human rights could be conveyed symbolically through their colour selections, fostering conversations around important issues and promoting inclusivity,” she adds. This perspective underscores the idea that Pantone's role transcends the visual realm to potentially impact broader social dialogues
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