shot-button
Maharashtra Elections 2024 Maharashtra Elections 2024
Home > Entertainment News > Web Series News > Article > Ajay Devgn steps into the Metaverse universe with his all new virtual avatar

Ajay Devgn steps into the Metaverse universe with his all-new virtual avatar

Updated on: 03 March,2022 03:59 PM IST  |  Mumbai
IANS |

Talking about this new development, lead actor Ajay Devgn said, "The exciting and novel space of the metaverse is an all-new world. It goes beyond our wildest imagination."

Ajay Devgn steps into the Metaverse universe with his all-new virtual avatar

Picture Courtesy: Mid-day Archives

Bollywood star Ajay Devgn has stepped into the Metaverse universe with his virtual avatar inspired by 'Rudra - The Edge of Darkness'.


Talking about this new development, lead actor Ajay Devgn said, "The exciting and novel space of the metaverse is an all-new world. It goes beyond our wildest imagination. I have always wanted to be closer to my fans and today I can proudly say - I am there. With my avatar, inspired by my role in 'Rudra- The Edge of Darkness', I am marking yet another first by foraying into the metaverse with the Hotstar Specials' series that is so close to my heart now."


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ajay Devgn (@ajaydevgn)


"From a digital series debut to my very first venture into the metaverse, this has been an incredible journey for me."

Exploring the emerging intersection of the digital and physical world, the platform, in an initiative, has associated with Hungama Digital's Web3 venture called Hefty Entertainment to create this Metaverse.

Commenting on the launch, Gaurav Banerjee, Head, Content Disney+ Hotstar, and HSM Entertainment Network, Disney Star, said, "We are thrilled to present Ajay Devgn in a never-seen-before digital avatar inspired by his character in a highly-anticipated series Rudra – The Edge of Darkness. It will be a unique presentation and an engaging content experience for our users.

"We have always strived to be at the forefront of innovation and are delighted to associate with Hungama and Hefty Verse to introduce this new form of digital experience for Ajay's fans."

Siddhartha Roy, CEO Hungama Digital said, "Being one of the first movers bringing Entertainment into the Metaverse, through the 3D universe hosted on our platform, we provide a stable and secure space for entertainment lovers to strengthen their relationship with their favourite celebrities."

Helmed by ace director Rajesh Mapuskar, the series is produced by Applause Entertainment in association with BBC Studios India, the series also features a stellar cast including Raashii Khanna, Esha Deol, Atul Kulkarni, Ashwini Kalsekar, Tarun Gahlot, Ashish Vidyarthi, and Satyadeep Misra in pivotal roles.

Spanning six episodes, the series is an Indian rendition of the globally successful British series 'Luther'. 'Rudra-The Edge of Darkness' will be available exclusively on Disney+ Hotstar from March 4 in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali.

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!

Register for FREE
to continue reading !

This is not a paywall.
However, your registration helps us understand your preferences better and enables us to provide insightful and credible journalism for all our readers.

Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK