A new ad featuring Shah Rukh Khan and Ajay Devgn has been released online. Tiger Shroff has also joined the two superstars along with Amyra Dastur
Shah Rukh Khan and Ajay Devgn
Bollywood stars Ajay Devgn and Shah Rukh Khan have once again collaborated for a new ad film. They had previously collaborated for the same brand that promotes cardamom. While the earlier ad also featured Akshay Kumar, he has now been replaced with Tiger Shroff. Akshay had backed out after facing backlash from fans and other netizens for promoting the brand.
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Talking about the latest ad, Shah Rukh Khan can be seen sporting his 'Pathaan' look. Like in the film, the superstar is seen sporting long hair and wearing shades. He is seen sitting on the passenger seat with actor Ajay Devgn on the driver's seat. They are seen driving through a crowded, narrow lane and honking to clear the traffic. SRK suggests Ajay to open a packet of elaichi which refreshes them and puts them in a better mood despite the traffic.
We see Shroff walking towards the car and splashing the product that is being endorsed. The trio engage with the product and the 'Pathaan' star also accidentally throws 'elaichi' at a passing biker who turns out to be actress Amyra Dastur. The ad was first played during an IPL match on Thursday, April 25.
Here is the Latest #VimalElaichi Ad featuring #ShahRukhKhan #AjayDevgn & #TigerShroff all together in one add..
— SHAH RUKH KHAN FANS ASSOCIATION (@Srk_bangalore) April 25, 2024
How delightful 😊 magical presence.!@iamsrk @ajaydevgn @iTIGERSHROFF pic.twitter.com/nTnT55vW4s
The first ad from the brand featuring Shah Rukh Khan, Ajay and Akshay Kumar was broadcasted in early 2023. However, netizens criticised the involvement of the three influential stars, especially Kumar owing to his frequent endorsement of fitness and health.
In April 2023, Kumar had apologised to his fans with a note on Instagram. “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi," he had written.
"With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes,” he had said.
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