Actor-filmmaker Farhan Akhtar has taken the social networking route for a campaign titled MARD - Men Against Rape and Discrimination. It aims to sensitise men towards the safety of women
"If you are a man who respects women... her rights, her dignity, her independence, her mind, her body, her life... you are a MARD," tweeted Farhan.
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Farhan has urged all men to sport the logo of MARD on their clothes and take the message across the country.
"No restrictions on use of logo. Will be uploading a high resolution file soon. Please feel free to print and wear with pride. MARD," he added.
Farhan has especially urged school authorities to start teaching boys about gender awareness at a very young age.
"Teach them at the age when self awareness begins that being a man involves compassion, gender sensitivity and respect for women," he wrote.
Farhan has often spoken about women's safety and had even written a poem on women-related issues after a young girl was gang-raped in the capital Dec 16, 2012.
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