ZIA is transforming the perception of silver from a secondary metal to one of everyday luxury and timeless appeal.
ZIA Silver Jewellery
Founded in 2024 by Yash Londhe, ZIA Silver Jewellery has quickly become a game-changer in India’s jewellery industry. With its exquisite silver designs, the brand combines modern aesthetics with affordability, offering silver jewellery that’s as versatile as it is stylish. Headquartered in Nagpur, ZIA is transforming the perception of silver from a secondary metal to one of everyday luxury and timeless appeal.
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Londhe, who holds a Master’s in Marketing from Queen Mary University of London, launched the brand based on his keen insights into shifting consumer preferences. While working in his family’s gold business, he noticed a growing demand for silver jewellery. He decided to fill the gap for high-quality, fashionable, and accessible silver pieces that would resonate with modern consumers.
In just a year, ZIA Silver Jewellery has gained significant traction, with the brand now valued at ₹5 crores. It offers a blend of contemporary and traditional designs, catering to a diverse customer base-from young professionals to those with a deep appreciation for classic craftsmanship. As silver becomes increasingly sought-after for its affordability and versatility, ZIA is at the forefront of this shift, offering pieces that fit into both casual and formal settings.
The brand has garnered a loyal following, with high repeat purchase rates reflecting its commitment to quality and customer satisfaction. To accelerate its growth, ZIA plans to open 300 stores across tier-1, tier-2, and tier-3 cities by FY'29. The brand’s expansion strategy includes a franchising model, providing a unique opportunity for entrepreneurs to tap into the rapidly growing silver jewellery market.
Franchisees will benefit from ZIA’s well-established reputation, comprehensive support in marketing, inventory management, and brand positioning, ensuring a smooth and successful business journey. The brand promises that its franchisees will break even within 18 months of opening a store.
Londhe’s vision extends beyond simply selling jewellery; he aims to make fine silver a preferred choice for consumers across India. By emphasizing affordability, sustainability, and style, ZIA is on track to make quality silver jewellery accessible nationwide.
With the demand for silver jewellery surging, ZIA Silver Jewellery is leading the charge, blending innovation and tradition to create pieces that appeal to the modern buyer. The brand’s commitment to quality and ambitious growth plans are poised to revolutionize India’s jewellery landscape, making ZIA a trusted name synonymous with elegance and style.
As ZIA sets its sights on opening 300 stores by FY'29, it is clear the brand is on its way to becoming a household name. For more information, visit www.ziasilverjewellery.com
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