Curious about how much influencers in India make? Get information about the average earnings of different types of influencers in India with our detailed guide.
Influencers in India
Planning to become an influencer in India? It is important to know how much they earn.
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Unfortunately, the information isn’t readily available as nobody likes to disclose their income.
But fortunately, we are here to spill the beans!
So, how much do they actually earn?
According to a study by Kofluence, social media influencers in India can earn between INR 20,000 and INR 2,00,000 per month.
This earning range includes micro-influencers who have followers ranging from 10k to 100k on different social media platforms.
Want to know more about their earnings? Keep reading this article.
About Influencers in India
Influencers are individuals who share content on social media platforms like Instagram, YouTube, and TikTok, often focusing on specific topics like fashion, travel, or fitness.
They have a sizable following and influence their audience's opinions and purchasing decisions through their posts and recommendations.
Did you know? In India, approximately 25 to 35 lakh people create content. Out of these, around 1.5 lakh are able to earn money from their content.
The influencer culture in India is highly influenced by Western and European countries. And compared to Indian influencers, they earn quite more.
For example, according to research by Nieuwe-Casinos.net analytics, as reported by the OK magazine, British influencers can make up to £10,500 per post.
That’s around 1,111,128 INR!
Earnings of Different Types of Influencers in India
How much influencers make depends on different things, like
- How many followers do they have
- What topics do they cover
- How much people interact with their posts
- The brands they work with
- Which social media do they use
We can group them into five categories to make it easier to understand their earnings.
1. Nano Influencers
Nano influencers have a small following, typically ranging from a few hundred to a couple of thousand followers. They share content that's focused on specific interests and often have a personal connection with their audience, making them trustworthy and relatable.
Nano influencers usually make between INR 1000 and INR 5000 for each sponsored post.
2. Micro-influencers
Micro-influencers typically have followers ranging from a few thousand to 50K. They play a vital role in influencer marketing, with a dedicated and engaged audience. They usually charge less and cater to a specific audience segment.
Micro-influencers can earn between INR 5000 and INR 20000 for each sponsored post.
3. Mid-tier Influencers
Mid-tier influencers typically have followers ranging from 50K to 500K. They are highly respected by their dedicated followers and help brands reach a broad audience with high engagement rates. Their content is professional and genuine due to their experience in content creation.
Mid-tier influencers can earn between INR 20,000 and INR 1,00,000 for each sponsored post.
4. Macro-Influencers
Macro influencers have followers ranging from 500K to 1 million. They are typically celebrities, athletes, TV personalities, or leaders. Through partnerships with brands, they use their fame to promote products and expect high pay for these collaborations.
They often work with well-known brands and companies, endorsing products, making appearances at events, and participating in sponsored campaigns. Macro influencers can earn between INR 1,00,000 to several lakhs for each sponsored post.
5. Mega Influencers
Mega influencers have over a million followers. They are famous celebrities, influential figures with dedicated fan bases, and well-known personalities. Their celebrity status makes them highly visible on social media and sometimes in traditional media like TV and films.
They set trends and have a significant impact on brand promotion and consumer choices.
Mega influencers can earn from a few lakhs to crores through endorsements, sponsored content, and brand partnerships, depending on their collaborations and the brands they work with.
Highest Paid Indian Influencers
Here’s the list of the highest paid influencers in India and details about their earnings.
1. Bhuvan Bam
Bhuvan Bam is a well-known YouTube personality who creates humorous content on his channel BB Ki Vines. With his comedic sketches and monologues, he has amassed a massive following and earned an impressive 122 crores.
2. CarryMinati (Ajey Nagar)
CarryMinati, also known as Ajey Nagar, is a popular figure on YouTube known for his funny videos, including roasts and reaction videos. With his unique style of humor, he has gained a huge fan base and earned a notable 41 crores.
3. BeerBiceps (Ranveer Allahbadia)
Ranveer Allahbadia, widely known as BeerBiceps, is a fitness enthusiast and motivational speaker who shares inspiring content with his followers. Through his fitness tips and motivational talks, he has garnered a significant following and earned an impressive 58 crores.
4. Technical Guruji (Gaurav Choudhary)
Gaurav Choudhary, also known as Technical Guruji, is a prominent YouTuber who specializes in technology-related content. With his informative tech reviews and tutorials, he has become one of the richest tech YouTubers in India, earning a staggering 360 crores.
5. Kusha Kapila
Kusha Kapila is a social media personality known for her quirky humor and bold fashion sense. With her entertaining content on platforms like Instagram and YouTube, she has captured the attention of many and earned 20 crores.
6. The Boho Girl (Kritika Khurana)
Kritika Khurana, popularly known as The Boho Girl, shares her fashion and lifestyle journey with her followers. With her unique sense of style and engaging content, she has built a loyal fan base and earned 15 crores.
7. Mumbiker Nikhil
Mumbiker Nikhil takes his audience on thrilling motorcycle journeys and shares his lifestyle experiences through his vlogs. With his adventurous spirit and engaging storytelling, he has earned 6 crores.
8. MostlySane (Prajakta Koli)
Prajakta Koli, also known as MostlySane, spreads positivity through her relatable comedy sketches and entertaining content. With her humorous videos, she has gained a large following and earned 16 crores.
9. Masoom Minawala
Masoom Minawala is a fashion influencer who shares style tips and beauty advice with her followers. With her impeccable sense of style and inspiring content, she has earned 12 crores.
10. Aashna Shroff
Aashna Shroff is a popular social media influencer known for her fashion-forward content and travel diaries. With her captivating posts, she has amassed a dedicated following and earned 37 crores.
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