The process of creating Ajrakh clothing is detail-oriented and long, taking months to reach completion. Every stage of the process needs to be executed perfectly to create the ideal Ajrakh print
Cotton Cottage
A revered name when it comes to handcrafted apparel, Cotton Cottage is loved all over the world for its authentic prints and weaves. Keeping up to its promise of bringing back the best of the golden era of traditional Indian apparel, Cotton Cottage has just launched its Ajrakh Collection, which is all set to redefine intricacy.
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Unique in more ways than one, the collection features brilliant, handmade apparel created with the Ajrakh craft. Every piece in the collection is a product of sheer finesse of the master artisans of Cotton Cottage. Keepers of the traditional Ajrakh art, these artisans have crafted the apparel with meticulous and laborious efforts. The apparel flaunts intricate designs and prints that are unmatched in style, owing to its balanced blend of contemporary and traditional motifs, hues, and patterns.
A fusion of tradition and culture, Ajrakh prints are created with a method called ‘resist printing’. The craft prominently consists of Red, Black, and Indigo colours and is kept alive today by skilled craftsmen in select parts of Gujarat and Rajasthan. The process of creating Ajrakh clothing is detail-oriented and long, taking months to reach completion. Every stage of the process needs to be executed perfectly to create the ideal Ajrakh print.
Like many traditional crafts, Ajrakh has witnessed a decline over the years due to the growing preference for machine production. However, Cotton Cottage has been committed to nurturing the unmatched brilliance of this craft since its establishment in 2005. The brand’s newest collection is another vital step in promoting this art and supporting its local community of artisans.
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