Proper training and focusing on clients means everyone wins, says Nick Ayala

Nick Ayala insists that agents take a vested interest in their clients and always act in their best interest

Our passions can take us down several different career paths. Emerging from college as a professional golfer, Nick Ayala traded this love for another one: empowering people. This led him to found the Priority Life Insurance Group, a marketing company that generates leads for insurance professionals. By providing agents with the optimal tools to provide their jobs, Ayala offers tremendous assistance to both the agents and their potential customers. It’s all about empowering the people on both sides of a business relationship for Nick Ayala.

This point of view translates to Ayala’s other mindset: when clients win, his team wins. It all goes back to empowering both parties. By providing agents with the best resources to offer customers customized solutions for their needs, Nick Ayala gives them the proper training to thrive in their jobs. At the same time, it is a win for customers as they can find solutions that offer peace of mind on nearly any budget. Ayala calls this symbiotic relationship the very core of Priority Life.

The name of the company alone makes a statement as it is customers, not agents, who take top priority. Let’s be honest; if you don’t have customers, you don’t have a business. Ayala insists that agents take a vested interest in their clients and always act in their best interest. Not all people in the insurance business adhere to this mantra, but Nick Ayala has made it a priority to instill strong ethics in insurance agents.

Priority Life is built on commitment, success, and being of great value to its customers. As Nick Ayala puts it, when clients win, the team wins. And the results are not gradual but immediately noticeable. This further delights all parties involved as a sense of security is established sooner rather than later. After all, insurance agents should not be the only ones who thrive. Ayala staunchly believes that his customers should have a good quality of life, and helping them achieve this constitutes a win in his book.

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