Apple not scrapping iTunes, say report

Representational picture

San Francisco: Apple has firmly denied that it is scrapping or altering iTunes in the near future. The Cupertino-based company reacted to media reports that Apple has been planning to put a stop to iTunes because of the popularity of its Apple Music streaming service and rivalry with platforms like Spotify. "It's not true," an Apple spokesperson told The Sun on Thursday.

The iPhone maker reportedly sent a letter, titled 'The End of iTunes LPs,' to its music industry partners, stating that iTunes would phase out by March 31, 2019.

In the letter, the company added that customers who have already purchased an iTunes LP will still be able to download the additional content through iTunes Match at £19.99 per year.

Apple introduced the iTunes LP format in 2009 as part of its bid to usher albums into the online age and rumours of it going out of existence have been circulating since 2016.

Catch up on all the latest Crime, National, International and Hatke news here. Also download the new mid-day Android and iOS apps to get latest updates

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever