Enthusiasm for the new models is high, with various outlets across the country experiencing long queues of eager customers

A visual from the Apple Store in Mumbai's BKC shows a large crowd gathered to purchase the iPhone 16

A huge crowd gathered outside the Apple store at Mumbai's BKC, visibly excited to purchase the new iPhone 16, which boasts advanced features that enhance user-friendliness

The iPhone 16 Pro and its larger counterpart, the iPhone 16 Pro Max, both feature Apple's largest-ever displays, measuring 6.3 inches for the Pro and an impressive 6.9 inches for the Pro Max

These devices also showcase the thinnest borders ever seen on an Apple product, along with the advanced Always-On 120Hz ProMotion display technology

A customer, Ujjwal Shah, who came to purchase the newly launched iPhone 16, told ANI, "I have been standing in the queue for the last 21 hours. I’ve been here since 11 AM yesterday, and I will be the first one to enter the store today at 8 AM. I’m very excited... The atmosphere in Mumbai for this phone is absolutely electric... Last year, I stood in the queue for 17 hours"

Another buyer, Akshay, told ANI, "I arrived at 6 AM and purchased the iPhone 16 Pro Max. I really like iOS 18, and the zoom camera quality has improved significantly. I came from Surat"