Kridha
In the vibrant city of Bhatinda, a quiet revolution in luxury beauty care began with one woman's vision. Dhriti Jindal, armed with a Bachelor's degree in design and an artist's soul, embarked on a transformative journey that would culminate in the creation of Kridha. This brand now stands as a symbol of the fusion of artistry and natural beauty.
The genesis of Kridha wasn't a straightforward path. As an accomplished designer, Dhriti observed a void in the beauty industry - a space where artistry and soul seemed secondary to commercial success. This realisation sparked a bold transition from her established design career into uncharted waters. She took the final step to transition from her former career grounds to explore the beauty industry.
"Beauty should tell a story," Dhriti often reflected, "one that celebrates individuality and speaks to the soul."
For an entire year, Dhriti immersed herself in the painstaking process of building Kridha from the ground up. Despite all the challenges she faced while formulating and testing her products, she persevered and came out with flying colours- products in which she takes great pride.
Each formulation became a canvas for her creative expression, each ingredient carefully selected to honour nature's bounty. Her design background proved invaluable as she crafted not just products, but experiences - from the therapeutic textures to the enchanting aromas that would become Kridha's signature.
The brand's foundation rests on pillars of authenticity and tradition, combining the nurturing essence of maternal love and India's rich cultural heritage.
When asked about her inspiration, she enthusiastically shared how her mother and grandmother encouraged her to explore this new terrain. Their guidance helped her bring Kridha to life.
That's why her products are the epitome of âhomemade love.' Dhriti has sown the seeds of traditional home remedies- âMaa- Naani ke puraane nuskhe'- into Kridha. No wonder the products bring forth the warmth and the nurturing goodness of nature's touch and a mother's love.
The young entrepreneur's vision extended beyond creating mere beauty products; she sought to establish a sanctuary where luxury meets mindful beauty care, where each product tells its own story of natural elegance.
Kridha emerged as more than just another beauty brand - it became a movement celebrating individual beauty through nature's wisdom. The brand's success lies in its unique positioning: offering premium, natural skincare solutions that bridge the gap between luxury and accessibility, making refined beauty care attainable for discerning consumers.
Today, Kridha stands out in the beauty industry with its thoughtfully crafted offerings, which resonate with luxury shoppers and conscious consumers. Through Dhriti's dedication to quality and creativity, what began as a designer's dream has blossomed into a celebrated name in natural beauty care.
According to company reports, Kridha is growing exponentially by remaining true to its founding principles: celebrating individuality, honouring nature, and creating beauty products that are as much about the experience as they are about results. In Dhriti's words, "Every Kridha product carries a piece of our dedication to authentic beauty - beauty that comes from understanding, care, and a deep connection to nature."
