Mr. Prasenjit Samanta
Mr. Samanta's journey is an inspiring example of how guidance and perseverance can lead to incredible success. Starting off as a humble florist vendor, he had a dream of becoming a successful entrepreneur. With the guidance of experienced professionals and his unwavering determination, he made a bold move into the crab farming industry, which has seen a steady increase in demand for seafood in recent years.
With India's crab market projected to reach approximately USD 12.5 billion (1.06 lakh crore INR) in 2024, and expected to grow to USD 15.5 billion (1.32 lakh crore INR) by 2029, the demand for high-quality seafood, especially crabs, continues to rise, making it a profitable industry to invest in.
This booming market presents significant opportunities for innovation and growth, making Mr. Samanta's story truly inspirational. Born in a small village in West Bengal, Mr. Samanta grew up seeing his parents work tirelessly on their small farm to make ends meet. Despite the financial struggles, his parents ensured that he received a good education, which he credits for shaping his mindset and instilling a strong work ethic in him. After completing his education, he moved to Mumbai city in search of a job, but deep down, he always had an urge to start his own business.
For Mr. Samanta, the journey to success was filled with ups and downs. Initially he took up small jobs at various floral shops and bakeries, learning the basics of floral arrangements, baking cakes and customer service. He realized that there was a growing demand for unique and customized floral arrangements and cakes for various occasions such as birthdays, anniversaries, weddings, etc. This sparked an idea in his mind - why not start his own floral and bakery business?
With this thought in mind, he ventured into the floral and cake business. His hard work paid off as his business grew steadily and experienced great success, reaching an annual turnover of approximately 2 Crore INR. But as with any business, there were challenges and eventually, there was a fall in his floral business after covid19, causing his profits to slowly decline. With this setback, Mr. Samanta was faced with a tough decision - to continue with the floral business or to try something new. While he was searching for new opportunities, his passion for the marine industry remained strong in the back of his mind. It was then that he crossed paths with Eka Solutions, a dedicated business strategist firm specialized in providing tailored consulting services.
Mr. Samanta's journey in the crab farming business began about a year ago when he took the bold decision to leave his floral business and pursue a new venture. With a clear vision in mind, he sought the help of Eka Solutions, a team of experts from different domains. They worked together to create a comprehensive plan to kickstart his crab farming business registered as Aqua Bloom Venture Private Limited.
Mr. Mayur's focus on exploring lucrative export opportunities and obtaining necessary licenses and certifications for global sales was crucial in navigating the complexities of international markets. He identified a strong demand for high-quality crabs in regions such as the Middle East, China, Singapore, and the United States. His efforts in securing global market access ensured a seamless entry into these regions, driving the venture's success.
Mr. Nik and his team brought their expertise in operations, overseeing all ground-level activities such as selecting the finest crab produce from the marine sector, managing supply chain logistics, and streamlining processes. They implemented high-technology equipment and innovative solutions to ensure efficient and seamless operations, addressing challenges effectively to drive the success of the venture.
Eka Solutions team conducted extensive ground-level research, visiting various locations such as Kolkata (Sundarban), Mumbai, and other coastal regions. Their efforts included studying weather conditions and conducting in-depth research on factors essential for crab farming, identifying the most suitable environment for crabs while also gathering critical insights to ensure a well-prepared implementation.
Finally, Ms. Madhuri and her team collaborated closely with the entire team to align efforts, creating a comprehensive and strategic plan for Mr. Samanta's venture. This teamwork ensured a well-structured approach, empowering Mr. Samanta to confidently advance with seamless execution. By integrating their collective expertise, the team established a solid foundation for future growth in the crab farming business, bringing together valuable insights, operations, and strategic management to drive long-term success.
Mr. Samanta's story highlights the importance of strategic planning in the success of a business. It is essential for entrepreneurs to invest time and effort in thorough research and create a solid action plan before venturing into any business. With proper planning and execution, any business can thrive, just like Mr. Samanta's crab farming business.
