Eatamins & Docura
India faces a pressing challenge in child nutrition. According to the National Family Health Survey (NFHS-5), 35.5% of children under five suffer from stunting, while 19.3% experience wasting-a critical indicator of acute malnutrition. Despite economic progress, 32.1% of children remain underweight, and 67.1% suffer from iron deficiency anemia, primarily due to poor diet, inadequate maternal health, and limited healthcare access.
While parents navigate these concerns, the market is inundated with products making bold yet misleading health claims. Many ready-to-eat options appear nutritious but often contain excessive calories, preservatives, and artificial ingredients-further exacerbating the crisis.
Dr. Devendra Dangar, a Neonatal Intensivist and Pediatrician with over 15 years of experience, has observed these issues firsthand. Determined to provide science-backed, genuinely beneficial solutions, he founded Eatamins and Docura-brands that prioritize child nutrition and skincare with medical integrity.
Eatamins: Where Science Meets Taste
Convincing children to eat nutritious food is a daily struggle for parents. While junk food remains an attractive option, studies show that 10-14% of Indian children are struggling with obesity. Eatamins was created to offer scientifically formulated nutrition in a way that kids enjoy.
Unlike traditional supplements, Eatamins focuses on fun, flavorful, and highly effective products that support children's health. From high-protein supplements to probiotic and multivitamin gummies, each formulation is crafted without artificial additives, unnecessary sugar, or misleading claims.
"Our Immunity Gummies contain essential nutrients like zinc, while our Gut Gummies feature three strains of probiotics with 3 billion CFUs-providing significant gut health support," Dr. Dangar explains.
Eatamins is also reinventing Sattu, a traditional Indian superfood, by combining high-quality protein, grains, and dry fruits for a balanced mix of micro and macronutrients.
"We've added a QR code on the packaging to share Sattu-based recipes," Dr. Dangar notes. The brand is set to expand its offerings in the coming months with ready-to-eat Sattu-based cookies, chocolates, ladoos, and protein bars.
Another standout product is Eatamins' Protein Powder, formulated with 90% Whey Protein-a rarity in the Indian market. "Many brands avoid whey protein due to its cost, but we prioritize it because it plays a key role in child growth," Dr. Dangar emphasizes.
Docura : A Doctor-Designed Skincare Solution for Newborns
A newborn's delicate skin requires special care, yet many products on the market contain harsh chemicals. Docura was developed to ensure pH-balanced, dermatologically tested, and scientifically formulated skincare for infants.
"Cleansing and hydration are fundamental to baby skincare," says Dr. Dangar. "Many parents unknowingly use regular soaps, which strip away moisture. A syndet-based cleansing bar with a neutral pH, like our Gentle Cleansing Bar, is a more suitable option."
Post-bath hydration is equally critical. Instead of using talcum powder, which can clog pores, Docura's Ultra-Hydrating Baby Lotion nourishes delicate skin and helps manage conditions like Erythema Toxicum and Atopic Dermatitis.
Recognizing the importance of massage and moisturization in early development, Docura offers a petroleum-based Baby Massage Oil for deep nourishment and improved circulation. Additionally, the upcoming Virgin Coconut Oil provides essential nutrients, strengthens the skin barrier, and locks in moisture.
For diaper-related concerns, Docura has formulated a Zinc-based Rash Cream with 15% Zinc Oxide, a scientifically proven solution for preventing and treating rashes.
"At Docura, every product is science-backed and crafted with medical expertise," says Dr. Dangar. "We focus on ensuring newborns receive effective skincare without unnecessary additives."
Beyond Marketing: A Commitment to Truth and Quality
Both Eatamins and Docura were founded on medical expertise rather than marketing tactics. Unlike many brands that rely on exaggerated claims, these two ventures prioritize transparency and scientific integrity.
Eatamins ensures optimal internal nourishment, while Docura safeguards external care-together forming a comprehensive ecosystem for child well-being.
"Parents today are overwhelmed with choices," Dr. Dangar acknowledges. "We aim to simplify their decision by offering products that are genuinely beneficial-free from harmful additives, unnecessary sugar, or misleading claims."
Shaping a Healthier Future for Children
Eatamins and Docura are not just brands; they represent a movement. A movement toward authentic, science-driven child health solutions that parents can trust.
With a foundation built on rigorous scientific research, high-quality ingredients, and a doctor's expertise, these brands are making it easier for parents to ensure their children receive the best nutrition and skincare-without compromise.
