JGP Jewellers’ Shrungar Collection – A Captivating 3D Display by ADbhoot
In a remarkable fusion of creativity and innovation, ADbhoot, the creative agency on record for JGP Jewellers, has unveiled an eye-catching, first-of-its-kind bus stop installation to promote the brand's exclusive wedding jewellery range, the âShrungar Collection.'
Strategically located opposite Plaza Cinema at Dadar West, this unique out-of-home (OOH) display transforms the bus stop into an elegant jewellery showcase. The installation features intricate, oversized 3D models of essential bridal jewellery pieces, designed to replicate the grandeur and detail of JGP Jewellers' exquisite collection. To further enhance its impact, the display is illuminated in the evening, drawing attention and ensuring a mesmerizing experience for passersby.
Vaibhav Pandit, Founder and Creative Director of ADbhoot, expressed his enthusiasm for the project, stating, "It's all about being original, and we're fortunate to have a client that embraces bold creative ideas. Our objective was to highlight the âShrungar Collection' in a distinctive and innovative manner, and our team has successfully achieved that. We extend our gratitude to the talented artists at Signpost who crafted the stunning 3D jewellery props, as well as our client for allowing us the creative freedom to bring this vision to life."
Sanika Pednekar, Creative Director of JGP Jewellers, echoed similar sentiments, adding, "We wanted to capture and showcase the rich beauty of our traditional wedding jewellery, and ADbhoot's concept brought that vision to life. By designing a bus stop display that mirrors our in-store jewellery showcases, complete with 3D replicas, they have created a visually striking invitation for brides-to-be to explore our wedding collection. The final result is breathtaking and perfectly timed for the wedding season."
JGP Jewellers' âShrungar Collection' is available exclusively at their stores across Maharashtra and Goa, offering brides-to-be a timeless selection of traditional wedding jewellery.
ADbhoot is a leading creative agency known for its innovative and unconventional approach to advertising. With a commitment to originality and impactful storytelling, ADbhoot partners with brands to create memorable campaigns that engage and inspire.
