Many Indian brands now believe in a zero-waste lifestyle. Here are five names to help indulge in sustainable consumerism
Curtain
The Second Wind
If you’re looking to refurbish your house with sustainable products, then The Second Wind is the place to go. This home décor brand imbibes the spirit of reviving discarded things into something that finds fresh meaning in your home. It has transformed an old ornamental headboard into a beautiful vintage bench, crafted a bookshelf from dilapidated cribs, and sculpted waste tyres into stunning tabletop pouffes.
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Buy at: https://www.thesecondwind.in/
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Love Letter Jewellery
The woman-owned and-operated brand Love Letter makes colourful, stacked and beaded jewellery entirely out of recycled plastic and glass. Their collection also features a line of necklaces and bracelets, handmade in silver and freshwater pearls. The team crafts dainty, delicate, and stunning pieces of jewelry for everyday wear and beyond. This store is perfect for all the jewellery hoarders.
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Buy at: https://www.studioloveletter.com/
No Nasties
No Nasties is an organic fashion label that offers a wide range of vegan apparel made from 100 per cent organic cotton that is cheaper, cleaner and better in a fair trade factory. Their products are entirely made in India and not only are their designs refreshingly minimal, they are size inclusive too! A No Nasties garment is a labour of love—love for the planet, love for fellow beings, and love for good design. Basically love for all. And why not?
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Buy at: https://www.nonasties.in/
Funky Kalakar Global
This is an online store that practices circular fashion, which means, shoes or bags once used, can be sent back to give these products a second life. The sole of the shoes are made from discarded car tyres and the bags are made out of materials that can be recycled upto eight times, thus preventing landfill pollution.
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Buy at: https://funkykalakar.global/
The Second Life
The Second Life is inspired by the interconnectivity between the three R’s ideology-reduce, reuse and recycle. This brand uses discarded items and converts them into new products and designs. From card holders, books and pouches made out of used tyres, to paper mache bowls, block print film posters and newspaper gift wrappings, and lighting made out of discarded paper and cardboard they have it all. They are also pocket friendly.
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Buy at: https://thesecondlife.co/
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