Brands join the 'pawri' as Pakistani influencer's video goes viral

While the video was trending in Pakistan since last week, it caught the attention of the Indian internet after Yashraj Mukhate gave it his musical touch, triggering a trend which has now seen participation from several social media-savvy brands and companies

With nearly 17,000 tweets, Indian Twitter was flooded with the hashtag ‘pawrihorihain’, all thanks to the viral video by Pakistani influencer Dananeer.

 

 

 

 

 

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A post shared by Dananeer | 🇵🇰 (@dananeerr)

While the video was trending in Pakistan since last week, it caught the attention of the Indian internet after Yashraj Mukhate gave it his musical touch, triggering a trend which has now seen participation from several social media-savvy brands and companies.

Dananeer, who divides her time between Islamabad and Peshawar, has a following of over 4 lakh on Instagram, where she often posts videos mocking 'burgers'. A 'burger' or 'burger bacha' in Pakistan is slang for people who try to emulate Western culture.

 

 

 

 

 

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A post shared by Yashraj Mukhate (@yashrajmukhate)

In a video posted on Instagram earlier this month, she was seen pointing first to her car and then to her friends before explaining to viewers that the group was partying. "Yeh humari car hai, yeh hum hain, aur yeh humari pawri ho rahi hai (This is our car, this is us and this is our party going on)" she says in the short clip.

The original clip has been viewed over 2.7 million times on Instagram - spawning innumerable spoofs, parodies and memes.

The #pawrihorihai trend has inspired some of the funniest posts from celebs, brands, banks and even government agencies. Have a look:

You may not be able to 'PAWRI' like that, but you can join our party to bust fake news! #pawrihoraihai #PIBFactcheck pic.twitter.com/0pFB24WBet

— PIB Fact Check (@PIBFactCheck) February 13, 2021

We joined the pawri!! #pawrihorihai #RanbirKapoor #PriyankaChopra pic.twitter.com/oawcuQtFVO

— Eros Now (@ErosNow) February 13, 2021

Aise offers ho toh pawwrty toh banti hai. #YONOSBI #PawriHoRiHai pic.twitter.com/QJRmCtZ6jr

— State Bank of India (@TheOfficialSBI) February 14, 2021

Yeh humari car hai
Yeh hum hai
Hope we’re not too late to the parrrrty pic.twitter.com/sfQcOXlODa

— Netflix India (@NetflixIndia) February 13, 2021

 

 

 

 

 

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A post shared by zomato (@zomato)

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