Viveick Rajagopalan
The process of getting music out to a wider audience is an even bigger obstacle that independent musicians sometimes face, than the actual creative effort they put into a song. But there is help now. Art2ft is a new online portal that city-based percussionist Viveick Rajagopalan has founded, to give artistes more control.
ADVERTISEMENT
After a person creates their profile on it, they can showcase their recorded shows or play live gigs, and manage the remuneration through a sales tab. "We also have a tab for foreign currency, which is important because a lot of the Indian diaspora consumes local content, and many ticketing platforms don't have this feature," Rajagopalan tells us. He adds that "green room conversations" — wherein artistes can chat with audience members once a performance is over — is another offbeat feature. Rajagopalan says, "The idea is that once you create a profile, you don't have to come to us anymore. You can handle everything yourself."
Log on to artsqft.com
Catch up on all the latest Mumbai news, crime news, current affairs, and a complete guide from food to things to do and events across Mumbai. Also download the new mid-day Android and iOS apps to get latest updates.
Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
