shot-button
Maharashtra Elections 2024 Maharashtra Elections 2024
Home > Entertainment News > Television News > Article > Amitabh Bachchan portrays a rural man in ads

Amitabh Bachchan portrays a rural man in ads

Updated on: 22 June,2016 07:17 AM IST  | 
IANS |

Dhanuka Agritech Limited, an Indian agrochemical formulation company, has launched a series of TV commercials featuring megastar Amitabh Bachchan. He is seen as a rural man who guides farmers to use the right products on their crops.

Amitabh Bachchan portrays a rural man in ads

Amitabh Bachchan

Dhanuka Agritech Limited, an Indian agrochemical formulation company, has launched a series of TV commercials featuring megastar Amitabh Bachchan. He is seen as a rural man who guides farmers to use the right products on their crops.


Amitabh Bachchan
Amitabh Bachchan


A series of six commercials, created by PUSH Integrated, depicts the farmers’ belief in astrologers and clairvoyants for predicting future cultivation and dependence on God for protecting their crops from destruction.


The commercials portray Amitabh as a rural man who guides the farmers to use products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

Commenting on the new TVC, R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said in a statement: “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities.

"This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield."

He also shared that today’s farmers immediately identify with Amitabh as a style icon. "Bachchan is not only a versatile actor, but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!


Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK