The movie featuring Rajkummar Rao and Bhumi Pednekar sharing the screen space for the first time has been an extremely profitable venture for the makers
Picture Courtesy: Mid-day Archives
‘Badhaai Do’ hit the theatres on 11th February and while the family entertainer has been hugely appreciated by the audience, fraternity and critics alike for its brilliant and thought-provoking and impeccable performances, the makers are laughing all the way to the bank within a week of its release!
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#BadhaaiDo gathers momentum again on [second] Sat and Sun... [Week 2] Fri 75 lacs, Sat 1.54 cr, Sun 2 cr. Total: ₹ 16.89 cr. #India biz. pic.twitter.com/JK5iAkf6cG
— taran adarsh (@taran_adarsh) February 21, 2022
The movie featuring Rajkummar Rao and Bhumi Pednekar sharing the screen space for the first time has been an extremely profitable venture for the makers, as it has earned Rs 55 crores from just non-theatrical collections.
It has proved to be a very profitable film for the makers as they have successfully booked a profit of 74% on their budget. The makers have grabbed a good theatrical and nontheatrical deal for the film. Due to its excellent word of mouth, the film is running successfully till now and is expected to stay on the box office for a longer period in spite of the other releases. The film has shown phenomenal growth at the box office in the year 2022.
As per the sources, “Considering the Covid restrictions and 50 percent seating capacity in cinema halls, ‘Badhaai Do’ is performing extremely well. While the Cost of Production (COP), PR & Marketing cost sums up to Rs 35 crores, it has earned an exceptional figure of Rs 55 crores from non-theatrical collections, which is a commendable figure.”
The family entertainer is also credited to be the first LGBTQI film to release in UAE on the day of its release.
Junglee Pictures’ ‘Badhaai Do’ is directed by Harshavardhan Kulkarni, written by Akshat Ghildial and Suman Adhikary. The movie released in theaters on 11th February and is worldwide theatrically distributed by Zee Studios.
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