Imran Khan teamed for the second time with Kareena Kapoor for "Gori Tere Pyaar Mein", which failed to entice the box office.
The actor says instead of blaming just the lead pair, everyone should analyse where the problem lay.
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There were reports that it didn't work because Kareena-Imran 'jodi', earlier seen in "Ek Main Aur Ekk Tu", didn't go down well with the viewers.
"Definitely it was not upto our expectations. You feel sad when a film doesn't work but this is a reality of our industry. If you can't handle it then you are in the wrong business," the 30-year-old told reporters while talking about the film's box office performance.
A Karan Johar-production, "Gori Tere Pyaar Mein" was directed by Punit Malhotra.
"When we did 'Ek Main Aur Ekk Tu', people liked the pairing. I think if a film fails everyone has to think about it - be it the writer or director. Everyone needs to analyse the problem area," he said.
"It's not fair to put the blame on only one thing - pairing. It is very wrong to even say that marriage affects a heroine. If a film has failed, then there was some problem with the film," he added.
Meanwhile, Imran will start shooting for this next film "Bhavesh Joshi" early next year.
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