shot-button
Maharashtra Elections 2024 Maharashtra Elections 2024
Home > Entertainment News > Bollywood News > Article > Simmba in legal trouble for trademark infringement Details inside

Simmba in legal trouble for trademark infringement; Details inside

Updated on: 15 November,2018 08:01 AM IST  |  Mumbai
Mohar Basu | mohar.basu@mid-day.com

Founder of Simba - beverage brand alleging trademark infringement by Rohit Shetty - says seeking legal recourse was his last resort

Simmba in legal trouble for trademark infringement; Details inside

Rohit Shetty

Weeks after the Delhi High Court sought Rohit Shetty Picturez' response to a plea alleging that his upcoming comedy, Simmba, infringes the trademark of a beverage company, the founder of the beer brand, Simba, has his hopes pinned on the judiciary.


In a chat with mid-day, Prabhtej Singh Bhatia says, "We have invested significant time into building the brand and have safeguarded it with proper trademark registrations and IP protection. I'm a fan of Bollywood, but I take the protection of my brand seriously. Also, [I believe in] the principle that Intellectual Property [must be safeguarded."


Seeking the help of the judiciary, Bhatia says, was their last resort, given that their repeated pleas had apparently fallen on deaf ears.


Prabhtej Singh Bhatia

"We have been mailing the producers and [the film's] legal team, since May. There has been no reply from their end," he says, quick to add that they are not seeking monetary compensation. "We just want their title to be changed on valid grounds."

Justice Pratibha M Singh reportedly asked the production house to respond to the notice sent by the Chhattisgarh-based company, and also explore the possibility of an arrangement being entered into, prior to the next hearing on December 4. mid-day reached out to Shetty, who did not respond till the time of going to press.

Also Read: Rohit Shetty shares an emotional post about Simmba marrying Menamma

Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!


Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK