The Khan family’s involvement has amplified its allure, attracting attention from both Bollywood fans and high-fashion enthusiasts alike.
Shah Rukh and Aryan Khan’s Dyavol X Debute
Last month, during the prestigious New York Fashion Week, Bollywood legend Shah Rukh Khan and his son Aryan Khan made waves with the highly anticipated New York debut of their luxury streetwear brand, Dyavol X.
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The debut took place at an exclusive event hosted by The Trillionaire Life magazine, which commands an impressive global following of nearly 13 million on Instagram, and is known for being a leader in the world of ultra-luxury.
This invite-only affair, held at the iconic Pierre Hotel on 5th Avenue, not only introduced SRK’s latest venture to a global audience but also served as the launch platform for Maison TTL, The Trillionaire Life’s own luxury fashion label.
Dyavol X, which has quickly gained attention for its unique ‘drop’ method where each collection is released in limited numbers gave fashion insiders a sneak peek at its highly awaited X-3 capsule collection.
The Khan family’s involvement has amplified its allure, attracting attention from both Bollywood fans and high-fashion enthusiasts alike.
Shah Rukh Khan, often referred to as the "King of Bollywood," has a longstanding connection with New York City, having filmed some of his most iconic movies here.
While the evening spotlighted Maison TTL’s luxury collection, which draws inspiration from the French Riviera and Amalfi Coast, the presence of Dyavol X elevated the event’s stature, making it a night to remember in the worlds of fashion and entertainment. The synergy between the two brands, combined with The Trillionaire Life’s influence, made this New York Fashion Week show one of the most talked-about events of the season.
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