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Unveiling the Colours of Tradition: Gulabi Dori's Journey into Ethereal Ethnic Fashion

Updated on: 10 July,2023 09:57 AM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

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The Essence of Gulabi Dori

Unveiling the Colours of Tradition: Gulabi Dori's Journey into Ethereal Ethnic Fashion

 


 


Gulabi Dori, an ethnic and fusion wear brand founded in 2018, indulges everyone in a world where traditional grace meets contemporary allure. Its founders - Tanushree and Siddharth, seamlessly blend ethnic charm and modern sophistication. The brand redefines fashion by infusing vibrant colours, intricate craftsmanship, and timeless silhouettes. At Gulabi Dori, each garment tells a story, capturing the essence of India's rich heritage and celebrating the spirit of femininity. From mesmerising prints to delicate embroideries, Gulabi Dori creates an enchanting tapestry of elegance that transcends boundaries and resonates with fashion enthusiasts seeking a harmonious union of tradition and style.


The Brand's Philosophy: Blending Cultures, Inspiring Confidence

At Gulabi Dori, the founders believe in the power of cultural fusion. Their philosophy lies in the art of seamlessly blending diverse cultures, allowing them to coexist and flourish within contemporary fashion. They strive to inspire confidence and empower individuals to embrace their unique identities through their creations. Gulabi Dori stands as a testament to the beauty that arises when tradition and modernity harmonise, encouraging self-expression and celebrating the vibrant tapestry of human diversity. With every design, Gulabi Dori aims to ignite a sense of pride, sophistication, and individuality, encouraging wearers to embrace their cultural roots while embracing the allure of modern fashion.

Defining the Gulabi Dori Experience: Where Style Meets Tradition

Gulabi Dori offers a transformative experience where style transcends mere aesthetics and becomes a storytelling medium. The brand’s creations encapsulate the essence of traditional art forms, intricately woven into contemporary designs that evoke a sense of awe and admiration. With every garment, the brand embarks on a journey to honour centuries-old craftsmanship, paying homage to the artisans who infuse their passion and skill into each piece. Gulabi Dori immerses everyone in a world where cultural heritage gets celebrated, individuality gets cherished, and fashion becomes a canvas for self-expression.

The brand dedicates to providing a wide range of handcrafted garments, meticulously created using premium materials such as Cotton, Chanderi, Mulmul, and Rayon. Their unique product mix combines traditional craftsmanship with modern designs, offering a diverse selection suiting various tastes. With a commitment to affordability, Gulabi Dori ensures that their fashion-forward pieces are accessible to all, allowing everyone to indulge in the beauty of ethnic fashion.

Gulabi Dori's Commitment to Responsible Fashion

The brand believes in fashion that goes beyond aesthetics. It is committed to sourcing materials ethically and upholding sustainable practices throughout its supply chain. From using organic and eco-friendly fabrics to minimising waste and supporting fair trade, the brand strives to reduce its environmental footprint. 

Empowering Communities: Supporting Artisans and Preserving Craftsmanship

Gulabi Dori dedicates to preserving traditional craftsmanship and empowering the communities behind it. The brand collaborates with skilled artisans, providing them with fair wages and safe working conditions. Through its initiatives, it aims to create sustainable livelihoods and ensure the longevity of these ancient art forms. 

It invites you to embrace the exquisite blend of tradition and contemporary fashion. With its commitment to ethical sourcing, sustainability, and empowering communities, it offers more than just garments-it provides a platform for cultural preservation and social impact. Adorn yourself with authenticity and take part in Gulabi Dori’s collective journey to redefine fashion.

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