"Disturbing to see rampant misuse of technology", Tendulkar warns people on his deep fake video

Sachin Tendulkar (Pic: AFP)

India legend Sachin Tendulkar on Monday warned everyone about a deep fake video of him promoting an app. In the video, Tenndulka's video and voice has been used to make it appear like Sachin Tendulkar himself is promoting the app.

The former Indian batsman took X to warn the audience that the video was fake and also asked people to report such applications, videos and advertisements.

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He also tagged the Maharashtra Cyber Police, Union Electronics and Information Technology Ministry and Union Minister of State for Electronics and IT Rajeev Chandrashekar, in his tweet.

"These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and fake news. @GoI_MeitY, @Rajeev_GoI and @MahaCyber1," tweeted Sachin.

Back in the year 2023, on November 6, a video of actress Rashmika Mandhana appeared online sparking discussions of digital safety. In that video. a lady resembling Mandhana enters the lift wearing a black swimsuit.

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The video quickly gained social media users' attention and was confirmed that it was a deep fake. Later, it came to know the lady in that video was British actress Zara Patel.

The actor strongly reacted to the alleged deep fake video and said, "I feel really hurt to share this and have to talk about the deep fake video of me being spread online. Something like this is honestly, extremely scary not only for me but also for each one of us who today is vulnerable to so much harm because of how technology is being misused."

Amid that deep fake video issue, Union Minister for Communications, Electronics and IT Ashwini Vaishnaw said that notices were issued to all social media platforms directing them to take necessary steps to identify and remove such content.

Vaishnaw, had said, "Deep fake is a big issue for all of us. We recently issued notices to all the big social media forms, asking them to take steps to identify deepfakes, for removing those content. The social media platforms have responded. They are taking action. We have told them to be more aggressive in this work."

"Also, we must notice that the 'Safe Harbour' Clause that most of the social media platforms have been enjoying, doesn't apply if the platforms do not take adequate steps to remove the deepfakes from their platforms," he added.

(With ANI Inputs)