Brands join the 'pawri' as Pakistani influencer's video goes viral

Photo for representational purpose

With nearly 17,000 tweets, Indian Twitter was flooded with the hashtag ‘pawrihorihain', all thanks to the viral video by Pakistani influencer Dananeer.

While the video was trending in Pakistan since last week, it caught the attention of the Indian internet after Yashraj Mukhate gave it his musical touch, triggering a trend which has now seen participation from several social media-savvy brands and companies.

Dananeer, who divides her time between Islamabad and Peshawar, has a following of over 4 lakh on Instagram, where she often posts videos mocking 'burgers'. A 'burger' or 'burger bacha' in Pakistan is slang for people who try to emulate Western culture.

In a video posted on Instagram earlier this month, she was seen pointing first to her car and then to her friends before explaining to viewers that the group was partying. "Yeh humari car hai, yeh hum hain, aur yeh humari pawri ho rahi hai (This is our car, this is us and this is our party going on)" she says in the short clip.

The original clip has been viewed over 2.7 million times on Instagram - spawning innumerable spoofs, parodies and memes.

The #pawrihorihai trend has inspired some of the funniest posts from celebs, brands, banks and even government agencies. Have a look: