Do good. Wear good.

Jason Wu Masks

Fashion lovers are increasingly opting for clothing (and visuals) that spark conversations about societal injustices. Jason Wu's Distance Yourself From Hate masks, the sales of which support a non-profit named Gay Men's Health Crisis, are a pertinent example. Here are our top picks of pieces that make a difference.

Conscious couture

This menswear collection is distinctive for its use of colours and imagery that are typically not associated with masculinity. The brand is also known for its use of Indian hand-crafting techniques, indigenous materials and focus on employing local artisans to create western silhouettes.
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Cost: On request

Inclusive beauty

With colourism still affecting Indian women, this tee vocalises the need for inclusive beauty standards. This print received heightened interest after a popular skin whitening brand decided to rename itself, with women questioning the need for the existence of such a product at all.
Log on to: motherlandsuperstore.com
Cost: Rs 900

Of second chances

From a brand that promotes sustainability by upcycling factory waste, this tee emphasises the importance of second chances, both for people and their clothes. It comes with a repair kit and an upcycled cloth bag, too.
Log on to doodlage.in
Cost: Rs 1,800