XR Central on the cutting edge of Extended Reality (XR) with its DIY SaaS platform

XR Central

Ahead of the curve in democratizing the way virtual, augmented & mixed realityexperiences have been created, viewed and published and accelerating businesses digital growth strategies, XR Central's (XRC) journey has been nothing short of legendary, from being a start-up in 2014 to being one of the top-notch full-stack Extended Reality solutions provider in 2021. XRC is an XR (AR, VR, MR & WebGL) based interactive tech studio based out of Gurgaon and is founded and led by experienced industry experts Anshul Agarwal &ShreyMishra. XRC has been delivering a wide range of interactive and immersive XR solutions that have helped brands elevate customer experiences and brand recall.

Fuelled by its spirit of innovating and propelling digital-first advantages to enterprises' growth, XR Central has been blazing the trail in the domain of XR Ecosystem and continues to climb even greater heights. They have built a name for themselves by concentrating on delivering unique and personalized client experiences. XR Central has been delivering experience-led business transformation because of its domain expertise in game-changing XR technologies backed by a strong team of storytellers, creative directors, technologists and gamers.

By virtue of delivering full-stack extended reality solutions, XRC has created and conceptualized numerous XR experiences for major brands across the Aviation, IT & Tech, Automotive, Manufacturing, Pharma and Events industries. The wide array of curated services that they offer has ensured them to have a remarkable list of customers.

Speaking on the company's success, Anshul Agarwal, Co-Founder, says "The company's success is a testament to our distinguishing characteristics, which include the utilization of digital technology, the integration of innovation into the organization's fabric, and the maintenance of an agile and responsive attitude. We strive to help businesses create their virtual worlds more efficiently with our platform in a box approach. We have recently setup center of design excellence which will be led by Mr. Manish Miglani, who brings in 20+ years of UI/UX and experience building knowledge. XR Central has been offering excellence on every platform and in every vertical, whether it's a virtual collaborative space, live eventor animated 3D VR experiences or games."

Believing in the dynamic development of relevant media using real-time, situation-based, interactive, visually stunning, and virtually unlimited digital content, XRC provides specialized consulting in collaborative 3D virtual spaces (museums,experience centres, concerts, virtual showrooms, digital briefing centres, virtual product launches, etc.), Web AR and Web VR, UI/UX, XR based training simulations (scenario-based simulations).

Emphasizing the importance of innovation in business, Shrey Mishra, Co-Founder says," As the Indian technology start-up ecosystem continues to be on a growth trajectory backed by rapid digitalization and tech adoption, there is a growing need for companies to constantly evolve themselves. That too in these tough times, companies which understand being resilient will survive. Building on our legacy to push the frontiers of technology, we are working towards a platform that will leave an positive dent on the XR ecosystem. We are calling it CUBE at the moment and it will be one of India's most technologically advanced DIY SaaS based virtual spaces platforms, which will be fully customizable, scalable and cross-functional. It will be of great benefit for Retailing, E-Commerce, Fashion & Lifestyle Stores, Virtual Product launches, Virtual Experience Centres, Digital Museums & Art Galleries and more."

Powered by an unstoppable quest for adopting newer technologies and innovation and to expand its footprint, XR Central is now registered in the USA and plans to kick start operations in the SF Bay area in the upcoming 2 quarters.