WEconsult Launches Streaming Vertical for Live-Broadcasting

WEconsult

WEconsult, a Bangalore-based communications consultancy recently announced the launch of ‘WEstream', a vertical that will be solely dedicated to commercial live streaming. The company is expected to kick-start operations by early August and will cater to the likes of businesses, corporates, event managers, and more.

Considered as one of the fastest-growing integrated communications agencies in Bangalore, WEconsult provides solutions that spread across the brand communications sphere, serving as a one-stop marketing solution to businesses, startups, and aspiring entrepreneurs looking to build their reputation and image. With the launch of WEstream, the agency aims to further expand its range of services and offerings to keep up with evolving communication and engagement trends.

Speaking on the launch of the live-streaming vertical, Vivek L. Cornelio, founder & communications director at WEconsult stated - "With more people than ever using video conferencing to connect with colleagues, friends, and family, live-streaming has proven to become a major trend over the course of the pandemic. Understanding the growing demand for seasoned professionals to manage streaming requirements for events, we felt our expertise and understanding of the subject could add value to many."

He further added, "With an in-house team of seasoned professionals, and a state-of-the-art capturing setup, we aim to provide our viewers with quality, uninterrupted broadcasts. Be it corporate events, conferences, workshops, weddings, live music events, or anything alike, we strive to cater to all, and become one of the pioneering live streaming services in India."

Many events that risked cancellation in light of the pandemic have found their way forward with live streaming technologies, and it's no secret why. With current social distancing norms and guidelines eliminating the possibility of in-person events, live-streaming has served as an alternative that continues to provide viewers a sense of community.

Take weddings, for example. While live-streaming may not be on the priority list of things to do for many, it has allowed families to share intimate and memorable moments of weddings with friends and family unable to attend the event in person. Streaming key moments from your wedding is a wonderful way to include loved ones who are unwell, or guests unable to travel.

The same applies to musicians, and artists, who are constantly required to engage with audiences on a regular basis. With live concerts coming to an absolute halt, the pivot towards live performances over streaming platforms has proven to create unique and surprisingly intimate experiences for viewers.

"What sets us apart from competitors in this space, is our ability to produce a wholesome streaming experience for our viewers. Be it a superior multi-camera production, high-quality audio, live commenting, and more; our service promises viewers an experience that is uninterrupted, intimate, and quality-focused, all from the comfort of their homes," stated Ryan Kenneth, creative director of WEconsult.

Although the global spread of COVID-19 has changed the way people engage and work, the digital culture has yet again proven that there is an undeniable growing set of opportunities as technologies further advance. With a maximized impact and increased engagement, the implementation of these technologies in our daily lives is sure to help prepare us to overcome challenges posed by future crises.

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