23 July,2021 12:34 AM IST | Mumbai | BrandMedia
Roni Mondal & Tirtharaj Bhattacharjee
Thinking about ordering books from home with the ease of shopping online, is the preference of many people in this present busy era. It was mid the 2nd Sem of Engineering when the whole idea came to the mind of young and talented Roni Mondal and then the team got stronger with his college mates Tirtharaj Bhattacharjee and Ajit Thakur through introducing into Roni's dream project. As a result, they formed BOITOI INDIA LLP in 2019. The idea of digitalization of bookselling was a great approach which was implemented by making an online website www.boitoi.in. Day by day the growth enhanced the fame of Boitoi with the help of these college friends. Later, accompanied by Rittika and Kunal with the responsibility of the Business Associate.
Starting the online business of books was not easy at all for the CEO Roni Mondal at the very first stage. The budding Boitoi started to flourish with the segments of Books, Art & Crafts and customised T-Shirts.
The idea behind creating Boitoi was to enhance the integrity in the market of bookselling with coordination with every bookseller. However, this start-up of the young business person from Kolkata gave a profound opportunity to the sellers of PAN India, who do not have the technological adaptivity. They started to collaborate with many sellers by making their selling online through Boitoi.
It is a magical journey of helping the booksellers of college streets to sell their books online through Boitoi in the pandemic situation of Covid19 when all the shops were closed due to lockdown. The mission of the company is to enhance the income of many sellers who have not come under the light of digitalization and enhance their business through the platform of Boitoi. At this present day, Boitoi works with 1000+ sellers, self-publishers and renowned publication houses. Boitoi has started to provide loans to the sellers for their business development which has changed the pattern of business eloquently.
According to Roni Mondal, the motto of Boitoi is to enhance empowerment and help the local sellers to enhance their business with the online business of Boitoi.
Roni Mondal and Tirtharaj Bhattacharjee have initiated the approach for easy access to Boitoi products in every international airport, shopping mall and book store. To their spec, it is the feedback of customers that constantly influences their innovative instincts to prove the authentic and best products to every person out there.
Customer satisfaction and the service of Boitoi are the significant goals of the which have developed its reputation and brand value all over India. Collaboration, coordination and developing the innovative technique of marketing has enriched Boitoi to a great level with the dream to make the globalisation of this business. Already Boitoi has started to receive international orders for books which have generated the determination to activate the cynosure of success.
Reading books is a pleasure and it stimulates mental wellbeing. It is also beneficial to relieve stress and tension. In this present generation, people have devoted themselves to electronic gadgets which are causing many health issues. With the help of Boitoi, Roni Mondal and his team want to enrich the mind with the freshness of a huge collection of books while balancing both technology and the positivity of reading.
"Live as an example always lighten our mind and Boitoi is setting multiple examples for all small-scale sellers to earn more and sell products nationally as well as globally. We are currently developing some bigger plans to âBoom' soon." - COO Tirtharaj added.
