Jewellery designer Ritika Vardhan explains how she aims to grow her brand 'Statement Pieces by RV'

Ritika Vardhan

Businesses are built within the family by regular practices. While books can give the best theoretical knowledge about business concepts, it is important to get on practical grounds to understand how a business operates. Ritika Vardhan, a graduate from the United World College (UWC) has pursued her career in law but has ventured into various businesses. Apart from the popular Jungle Gym for toddlers and children, her family owns the well-known Atria Mall located in the plush area of Worli in Mumbai. Coming from an affluent family, Ritika always wanted to have a venture of her own.

Her flair for creativity saw her learn jewellery designing after which she became a jewellery designer. Ritika now owns a jewellery brand named ‘Statement Pieces by RV'. Currently, Ritika's primary focus is on growing the jewellery brand into a big name. For the same, the artisans trained under her are working on several jewellery designs like earrings, rings, necklaces and pendants. With the festive season around the corner, Ritika Vardhan's brand has some exclusive Diwali collections coming up for clients.

Along with the customized design orders, her jewellery brand has a limited-edition festive collection that she plans to launch soon. Started from scratch, ‘Statement Pieces by RV' is eventually growing its presence by promoting the finest festive season collections for everyone. On the occasion of Raksha Bandhan earlier this year, actress Anushka Sharma and VJ Anusha Dandekar gifted the evil-eye and ganom rakhis to their siblings exclusively designed by Ritika Vardhan's brand. Among other celebrities, Sonam Kapoor and Sonal Chauhan got their hands on the beautiful rakhis designed by ‘Statement Pieces by RV'.

As the festival of lights, Diwali is less than two months away, Ritika Vardhan is working on the stunning collection of diyas. Elaborating about it, she said, "The diya collection will be made from brass and silver for Dhanteras as well as Diwali. We are looking forward to launching the diyas called ‘Laxmiya' that will be the ideal gifting option for the festival this year."

Besides this, the jewellery designer has an array of products being launched under her brand in the coming time. Moreover, Ritika's creative mind is not just restricted to designing. She has a good knack for advertising, promotion and online branding. Well, we are looking forward to seeing how Ritika Vardhan takes her jewellery brand to a new high by bringing innovative jewellery designs for everyone.

You can connect with Ritika Vardhan on Instagram - @ritikavardhan