India's Well Known Content Creator Jake Sitlani is the definition of self-made!

Jake Sitlani

The last decade has seen a massive boom in the amount of social influencers that have popped up across India. It has changed the way many brands and companies market their product and services. Among all the different variety of content out there, humour is one that's loved by everyone and Jake Sitlani is the perfect example of a comic influencer but that's not all he is.

Jake's journey as an influencer began way back in 2016. It was something he did as a hobby but simultaneously he was also working on enhancing his skill set as a photographer and a videographer, working for brands and artists when he was still in school. Eventually he started taking YouTube more seriously and would consistently upload vlogs as and when he got the time.

As they say, not everything goes according to plans, Jake had to quit his college education to provide for his family at the age of 17. He started working in Dubai where he did digital content creation for a food and art gallery company. After working 12 hours a day for over 9 months. Jake moved on to better work opportunities & started working with ‘Humans of Bombay' as a photographer. There, he worked for a couple of months before realising that he wanted to do something for himself and that's how his content creation and social media marketing company ‘Crash Boom Bang Digital' was created. The company is owned by Jake and his brother and they have been going strong for Five years now.

Simultaneously, Jake also posts reels on Instagram and vlogs on YouTube. Talking about leading two lives, Jake shares, "I've been working and living two lives, one that is a photographer/videographer for brands and artists and one being a "social media influencer" or you can say a blogger and youtuber. I started uploading reels on instagram after TIKTOK stopped in 2020 and i my first reel hit 2. 1 million views in under 12 hours and then I hit 100 k in under a week after consistently posting reels. Since then I've been posting Daily vlogs on YouTube and making funny humor content on instagram reels and stories and trying to entertain a bunch of people everyday."

He further adds. "Then I started creating female characters and Desi mom and dad characters to make more relatable content for my audience and cover a wide range of topics. My female characters started getting a LOT of views and shared and traction and now it's one of my more favorited characters to play and my audience loves it the most. Along with this my reels consist of a lot of cosplay into female characters, by doing such different content I'm also trying to break the gender & social norms about dressing as a female as a whole."

Check out Jake's social media below:

YouTube: https://youtube.com/c/JakeSitlani

Instagram: https://instagram.com/jakesitlani?utm_medium=copy_link