Muffynn -This Brand Is Normalizing Concept-based Clothing

Muffynn

Wearing t-shirts isn't just making a fashion statement; it's expressing yourself aptly with quotes or messages that suit you. And there are hundreds of brands who keep experimenting with their products to tackle the rivalry and shine amidst cliched brands. One such outstanding brand is Muffynn, founded by brothers Pushpak, Bhavesh, and Vineet. The trio ideated about concept-based apparels, which make their brand unique in their approach. Today, the brand's t-shirts are featured on another successful start-up, StepSetGo. Although, reaching this stage wasn't a cakewalk.

Vineet Parekh, Bhavesh Parekh, Pushpak Parekh.

The three brothers embarked on their journey by entering the B2B market, skipping B2C altogether. While ideating the brand's overall impression, the name 'Vision of 3' popped in their heads, but it didn't have the ring of a unique brand. So, they decided to choose 'Muffynn. The founders feel that every individual is different, so would their tastes be. Muffynn was born when they leveraged the gap in the market of concept apparel.

On the website, the tees are categorized into 'Sun activated,' 'Sweat-activated,' 'Basics,' 'Flash activated,' and 'Graphic tees.' In these categories, you will find tank tops, half & full-sleeve tees, t-shirt dresses, fleece hoodies, etc. You can surf them at your whim, and you will indeed find a tee that will help you express yourself in a better way. One such unique concept is hidden in Basics. The 'Holi t-shirt' is not your average t-shirt with quotes about the festivity; it makes the Holi colours come alive, quite literally.

Aggressively priced at ₹200

The Holi white t-shirt needs a splash of water to animate your festivity moods. This outstanding t-shirt is made of 140 GSM cotton and it is one-time wear. As the concept of the t-shirt is of colour bleeding, it cannot be washed. It is available in Baby, 0, XS, S, M, BM, L, XL, and XXL on muffynn.com. You will have to keep in mind that the t-shirt's colour may depend on your screen brightness. The Holi t-shirt goes to show that great concepts fuel excellence. Muffynn's other tees have notable quotes that make it a must-have in your wardrobe.

Why should you choose Muffynn when there is a myriad of brands with their unique concepts? They have a lovely collection of tees that are fit for all occasions. Moreover, they are normalizing photochromic by giving it a glamorous touch. The brand colourizes your life, which is no easy feat. Soon, you'll see phone covers, mugs, umbrellas, bags, etc., created from the same technology! Are you excited? I know we are!