How a 'human error' by ALTBalaji led to social media backlash recently!

Sidharth Shukla and Shehnaaz Gill

Ekta Kapoor's OTT platform, ALTBalaji, is facing flak for liking a derogatory tweet about 'Bigg Boss 13' contestant Shehnaaz Gill. The post referred to a distasteful meme abusing Gill. The Punjabi actor-singer's fans began trending #Shame on ALTBalaji and called out the streamer for its "disgusting act." They reminded them that Gill has been promoting rumoured beau Sidharth Shukla's upcoming ALTBalaji show, 'Broken But Beautiful 3'. Following the backlash, ALT Balaji apologised and shared an official statement saying it was 'a human error.'

The first song from ALTBalaji's show 'Broken But Beautiful 3' titled 'Mere Liye' is out. The song video showcases the complexities of Rumi's (Sonia Rathee) and Agastya's (Sidharth Shukla) relationship.

Composed, sung, and penned by Akhil Sachdeva, the composition has all the ingredients to be a chartbuster among music lovers. Akhil's mellifluous voice is fitting to the song's mood, and his lyrics make 'Mere Liye' a potential entry in the playlist of every die-hard romantic. The makers shared the song on social media and wrote alongside, "The intensity of Rumi and Agastya's love + Akhil's magical touch = #MereLiye. Listen to this soulful song from #BrokenButBeautifulS3 now."

Produced by Sarita A Tanwar and Niraj Kothari of 11:11 Productions and directed by Priyanka Ghose, 'Broken Beautiful 3' features Sidharth Shukla, Sonia Rathee along with Ehan Bhat, Jahanvi Dhanrajgir, Manvir Singh, Taniya Kalra & Saloni Khanna in prominent roles. The show releases on 29th May 2021!

Also Read: Broken But Beautiful 3 Trailer: Sidharth Shukla's series is full of surprises