Ekta Kapoor hosted a grand bash at a plush hotel in Juhu, Mumbai after launching the trailer of the release of her next production Fittrat, starring Krystle D'sSouza, Anushka Ranjan, Aditya Seal. Ekta, needless to say, looked cheerful at the party. (All photos/Yogen Shah)

Talking about her upcoming show, Fittrat, Ekta Kapoor said, "Basically this was a film script we had planned years ago. We have all grown up on the quintessential 'Pretty Woman' (1990) moments. You enter a shop, you can't buy the shoes and the rich man comes in your life and buys them for you. But it's 2019, so you have to think ahead, so the story moves from the girl who can't buy shoes to a rich guy who comes in and buys the shoes and then she realises that those shoes pinch because shoes bought by someone else usually pinch. So, the journey of buying her own shoes begins for the girl. The show is in four stages. I think contemporary women should know it is time we become our own heroes, so I think it's the right time for us to tell the story."

In picture: Ekta Kapoor's best friend Anita Hassanandani Reddy too attended the party.

Sunny Leone, who has worked with Ekta Kapoor's Ragini MMS 2 earlier, is likely to collaborate with the producer for ALTBalaji series based on Kamasutra, the ancient Hindu compendium on eroticism. At the party, Sunny Leone came in with husband Daniel Weber and much to everyone's surprise, she was accompanied by her mother-in-law Tzipora Weber too.

Kasautii Zindagii Kay 2's star cast Erica Fernandes‎, Pooja Banerjee and ‎Parth Samthaan‎ posed together for the shutterbugs as they arrived at Ekta Kapoor's grand bash.

Aamna Sharif, who replaced Hina Khan currently playing Komolika Chaubey in Kasautii Zindagii Kay 2, opted for a red separates for the party.

Hina Khan, who bid adieu to the show Kasautii Zindagii Kay 2 recently, too attended Ekta Kapoor's grand bash, held in Juhu.

Hiten Tejwani came in with Anjum Fakih for Ekta Kapoor's grand bash. The duo was twinning in a 'denim on white' outfit.

Aditya Seal and girlfriend-actress Anushka Ranjan posed for the shutterbugs as they attended Ekta Kapoor's grand bash. The couple is all set to feature together in the web series Fittrat, that will stream from October 18, on ALTBalaji and ZEE5.

Karishma Tanna opted for a cute white polka dots dress as she attended Ekta Kapoor's grand bash in Juhu. She had last collaborated with Ekta Kapoor for her show Naagin 2.

Television world's power-couple Shilpa Saklani and Apurva Agnihotri posed together for the media persons as they graced the party, hosted by Ekta Kapoor.

Divyanka Tripathi Dahiya and husband-actor Vivek Dahiya also attended Ekta Kapoor's party. The Yeh Hai Mohabbatein actress recently made her web debut with web series, Coldd Lassi Aur Chicken Masala, that's streaming on ALTBalaji and Zee5.

TV actress Gunjan Walia was clicked after a long time with husband-actor Vikkas Manaktala, who portrays the role of Lord Shiva in the TV show Namah.

Harleen Sethi, who was seen in ALTBalaji's unconventional love story 'Broken but Beautiful', too attended the bash. Harleen looked stunning in an animal print tube top, paired with black trousers.

Rajeshwari Sachdev came in with husband-actor Varun Badola for Ekta Kapoor's grand bash, held in Juhu, Mumbai.

Suchitra Pillai too attended Ekta Kapoor's party. The actress even took to Instagram to share some photos from the party and wrote alongside, "@ektaravikapoor thank u for a lovely evening [sic]"

Ridhima Pandit, who was seen in Haiwaan - one of the first sci-fi shows backed by Ekta Kapoor, looked absolutely stunning in shimmery LBD for the producer's party!

Sacred Games co-star Jitendra Joshi and Kubbra Sait were all smiles and hugs as they posed for the shutterbugs as they attended Ekta Kapoor's party in Juhu on October 10, 2019.

Ronit Roy, who has a longtime association with Ekta Kapoor, came in for the producer's party with his wife Neelam Singh.

P.S: It's Ronit Roy's birthday today. The actor turned 54 on October 11, 2019.

Pooja Gor, who was last seen in Kitchen Champion 5, opted for a cute LBD as she attended Ekta Kapoor's party in Juhu, last night.

Ridhi Dogra too attended Ekta Kapoor's grand bash in Juhu, Mumbai. The actress looked pretty in a pink and orange pantsuit.

Nach Baliye 9 star contestant Shantanu Maheshwari and Nityaami Shirke (who has a leg injury currently) too posed together before heading to Ekta Kapoor's party.

Shilpa Shukla opted for a black maxi dress as she attended Ekta Kapoor's party, which was held in a plush hotel in Juhu, Mumbai.

Sriti Jha, who stars in one of the most-watched Television shows - Kumkum Bhagya, produced by Ekta Kapoor, was all smiles as she posed for the cameras at the venue.

Yeh Hai Mohabbatein actor Karan Patel, who is one of the close friends with Ekta Kapoor, too attended the producer's grand bash.

Sumeet Vyas too partied with the Television actors as they all came under one roof to attend Ekta Kapoor's grand bash.