27 July,2023 01:56 PM IST | Mumbai | mid-day online correspondent
In Pic: Kriti Sanon (Pic/Instagram)
Kriti Sanon who recently launched her production house â Blue Butterfly Films', has now entered into the skin care business. The actress has collaborated with PEP technologies, the parent company of mCaffeine to launch âHyphen'.
Hyphen is a skincare brand that aims at providing simplified skincare solutions. While announcing her own beauty brand HYPHEN, Kriti Sanon shared the first commercial featuring her in the most beautiful, enchanting, ravishing, and confident way.
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She further jotted down the caption - "|-| appy Birthday to me! ðÂ¥¹
IT'S FINALLY HERE!
Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of HYPHEN !
HYPHEN is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special!
Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work!
We've hyphened the power of nature and potency of science to give multiple benefits from each product.
People say "You can't have it all!"
But why not?
Just HYPHEN it!!
Here's to glowing and growing together!
I can't thank the entire team of Hyphen and my co-founders enough who've worked endlessly to get our baby out on my birthday â¥Ã¯Â¸Â Best birthday gift ever!!!!
@always_brewing @tarunsharma88 @mohitjain.3110 @vikas.lachhwani @saurabh2014_ism
We are LIVE! Check out all the products on letshyphen.com
Love & Gratitude ðÂÂÂð»
Kriti Sanon
Co-founder and Chief Customer Officer,
Hyphen #Hyphen #HaveItAll #LetsHyphen #Skincare"
The actress has certainly written the advertisement herself. While she has been working on the product for a year now, she has been involved in every bit of developing the product right from, testing all the products to using them all for 4 months.
Apart from this, on the work front, Kriti is set to appear in "The Crew" and a yet-to-be-titled film alongside Shahid Kapoor. Kriti was last seen in Om Raut's Adipurush co-starring Prabhas. Kriti Sanon was seen playing the role of Janaki. The movie didn't do well at the box office.
