30 November,2012 08:07 AM IST | | Special Features
The jacket has been installed to promote the ongoing 'Suits and Jackets' Fest across all Shoppers Stop stores. Actor- model Ameet Gaur was amongst the many customers who were enthralled by the sight of India's largest men's formal jacket.
This larger than life men's formal jacket stands at an imposing 22 feet tall, and made from actual poly cotton suiting fabric. Over 150 meters of fabric have been used for its construction. With this installation, Shoppers Stop is set to make an entry into the Limca Book of Records with this feat.
Vinay Bhatia, customer care associate and Sr. VP- Marketing and Loyalty, Shoppers Stop Ltd. said,"Shoppers Stop has the best assortment of brands in premium men's formal wear.
Our in-house visual merchandising team has created India's largest men's formal jacket of 22 feet to symbolise the range of our men's suits and jackets category. We are also in the running to create a record for India's largest men's formal jacket in the Limca Book of Records." Catch India's largest men's formal jacket at Inorbit Mall Malad till December 2, 2012. u00a0
