01 February,2011 08:32 AM IST | | Special Features
The mix of cricket and Bollywood has always proved irresistible for the youth in India. So when Gitanjali Group's Rivaaz, a 18k gold jewellery brand studded with CZ, decided to rope in brand ambassadors they zeroed in on ace cricketer Sreesanth and Bollywood damsel Riya Sen.
Like Sreesanth and Riya Sen, Rivaaz represents tradition with a classy tinge of contemporary and lively designs. Talking on this association, Riya Sen said, "Rivaaz is a gorgeous and affordable range of jewellery available in myriad designs appealing to both traditional and modern values. I am pleased to be associated with it."
Sreesanth echoed her thoughts saying, "With its combination of finesse and style, Rivaaz is ideal for today's modern Indian woman. It makes a subtle fashion statement, with a stamp of sophistication and excellence. I am glad to be associated with the brand."
The duo also played an entertaining cricket match at the launch, with Sreesanth gifting Riya a lovely ring at the end of the contest. With such icons promoting this jewellery brand, it certainly won't take long for it to score with the youth!
