Amrita, Tanishaa, Sophie at fashion label's new collection launch

Sophie Choudry

Hosted by VJ-turned-singer-and-actress Sophie Choudry, the launch of this fashion label's latest collection certainly scored high on the style scale.

Sophie Choudry

Amrita Arora Ladak

Ileana D'Cruz seemed to love the clothes and accessories on display, as did Aditi Rao-Hydari.

Tanishaa Mukerji

Also putting in an appearance were Tusshar Kapoor and Mandira Bedi.