16 March,2019 05:40 PM IST | Mumbai | IANS
Amit Sharma
Ajay Devgn just transforms himself into the characters he essays on-screen, says "Badhaai Ho" director Amit Sharma, who is working with the actor in a sports biopic on the former Indian football coach Syed Abdul Rahim.
On working with Ajay, Sharma told IANS here: "As an actor, Ajay always transforms himself into the character that he plays. That's how he always proves his versatility. As a filmmaker, I have heard so much about Rahim saab and I have done the research work also.
"The amount of detailing that I have of his personality, body language and mannerisms, basically all those elements that build the character, I want Ajay sir to perform that and give life to the character. Of course, I am excited. He is finishing a film, and after that, we will start preparing for the role."
The yet untitled biopic on Syed Abdul Rahim will be produced by Boney Kapoor's Bayview Films and Freshlime Films.
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Rahim was the coach for the Indian national football team and it was under him in the 1956 Melbourne Olympic Football tournament that the Indian team reached the semi-final. Sharma says the story and casting of Ajay were all Kapoor's ideas.
"Boneyji had Ajay in mind and when he told Ajay that I will be directing the film, there was a sense of acceptance from his end. And we had this talk before the release of 'Badhaai Ho', so that time I did not have a successful film in my hand," he said.
Considering that Bollywood is quite a success-driven industry, asked if the success of "Badhaai Ho" has made it easier for him to approach stars, Sharma said: "Yes."
"But I want to mention that after my debut film ('Tevar'), though it did not work, when I wrote 'Badhaai Ho' and went to Ayushmann Khurrana, he happily agreed (to do the film). I mean I did not receive rejection from an actor when I approached him with my script," said the filmmaker, who started his career by making ad films.
While the director believes that initial marketing is important to gain visibility for a film, eventually it is the word of mouth that helps to sustain a film in the theatres after its release.
"Word of mouth is the biggest strength for any film to sustain for the longest, and I strongly believe in that. Of course, publicity gives an opening but then it is only word of mouth that helps a film to sustain," he asserted.
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