'Parched' producer on Radhika Apte nude clip: Not a publicity gimmick

A screen grab of the video clip that has gone viral

We don't know the source of the leak, says Aseem Bajaj, producer of 'Parched', a day after clips of two intimate scenes featuring Radhika Apte went viral. One wondered if it is a marketing strategy to keep the critically acclaimed film in the limelight, especially since the makers have chosen to not approach the cyber crime cell yet. Bajaj, however, explains that lodging a complaint is pointless.

Also read: LEAKED! Radhika Apte's nude scenes from film go viral

A screen grab of the video clip that has gone viral

"The film is in public domain [Netflix] since it was released in France and a few other countries. We were contemplating legal action, but realised that we can't do anything about it because we don't know who to name in the complaint. But, this is definitely not a publicity gimmick. If we are getting mileage out of it, good for us. In a way it's helping creating awareness about the film," the producer explains.

The Censor Board has asked the makers to blur a few scenes for the India release. "We have abided by the recommendations," adds Bajaj.

Parched has done the rounds of various film festivals and is available on Netflix, says an industry insider.